MetaScent is an innovative and culturally inclusive perfumery that transcends language barriers and brings the art of scent to the forefront. Founded by Yen Huynh and Janelle Donnelly, entrepreneurial perfumers with unique backgrounds and perspectives, MetaScent offers a captivating range of fragrances and body pampering products that awaken the senses.

Yen Huynh, an internationally renowned perfumer and author, has gained recognition for her exceptional fragrances and expertise in fragrance design and styling. With a passion for sourcing the finest ingredients from around the world, Yen’s creations reflect her extensive travels and deep appreciation for the art of perfumery.

Janelle Donnelly, hailing from Australia with a background in environmental science and law, brings a profound appreciation for the natural beauty of her homeland. After a successful corporate career, Janelle pursued her passion for perfumery and studied in both New York and Bangkok. Through her niche fragrance line, Apostle, Janelle showcases her interpretation of Australia’s breathtaking landscapes.

The collaboration between Yen and Janelle stems from their shared inspiration: the power of deep connections. Their vision for MetaScent is to empower individuals to establish a unique personal brand through the perfume design process. This philosophy sets MetaScent apart, as it aims to connect customers with the essence of their own individuality.

As a designer fragrance brand, MetaScent boasts an impressive collection of 27 perfumes in its fragrance base. The brand’s commitment to innovation is evident, with its earliest edition dating back to 2019 and its newest creation launching in 2023. Throughout MetaScent’s fragrance offerings, the expertise and artistry of perfumers Huynh Hai Yen, Christopher Gordon, and Janelle Donnelly shine through, resulting in exceptional and distinctive scents.

MetaScent is not just a perfumery – it is a gateway to a world of olfactory exploration, where individuals can discover and express their unique identity through the universal language of scent.