Maison d’Etto is a renowned luxury brand specializing in the creation of exquisite artisanal fragrances. Our mission is to inspire moments of connection, reflection, and overall well-being, nurturing the human spirit one precious moment at a time. With a focus on gender-neutral creations, our fragrances are designed to be noticed and forge undeniable connections, presenting a fresh and contemporary take on luxury fragrance.

At Maison d’Etto, our philosophy revolves around five fundamental aspects of connection that assist individuals in achieving a sense of balance and wholeness. These pillars include connecting with oneself, connecting with others, connecting with nature, connecting with the world, and finding one’s true purpose. Drawing inspiration from the realms of art, architecture, design, and the unique interpretations of the modern equestrian lifestyle, our fragrances signify an exploration of these profound connections.

The term “Etto” holds great significance within our brand. It is a fusion of “Ethics” and “Motto,” coined by the talented writer, novelist, and esteemed polo player, Courtney Maum. Etto encapsulates the core truths and beliefs that accompany individuals regardless of their circumstances in life. Additionally, it represents the philosophy of “Each To Their Own,” emphasizing our commitment to empowering wearers to define what Etto uniquely means to them. Maison d’Etto refrains from imposing values and beliefs but rather encourages individuals to embark on a personal exploration of their relationship with our brand.

Maison d’Etto thrives on the spirit of collaboration. We work closely with award-winning graphic artists, perfumers, artisans, photographers, designers, and engineers to bring each aspect of our brand to life with love and passion. Every detail is meticulously crafted, ensuring that our customers experience the epitome of luxury and sophistication.

The visionary behind Maison d’Etto is Founder Brianna Lipovsky. With an extensive background as an agency executive and brand builder, Brianna possesses an unmatched attention to detail and a profound understanding of the fashion, luxury, lifestyle, and beauty industries. Her deep-rooted passion for the equestrian world further enhances our brand’s unique perspective and identity.

Maison d’Etto is synonymous with elegance, excellence, and a commitment to fostering meaningful connections through the art of fragrance. In collaboration with esteemed perfumers Celine Barel, Carlos Benaim, and Mackenzie Reilly, we have curated a collection of five captivating perfumes, all launched in 2019. Immerse yourself in the sensual world of Maison d’Etto and experience the harmonious blend of artistry and emotion that defines our luxurious fragrances.