Lucky Brand, established in 1990 in Los Angeles, is a prominent fashion label specializing in jeans and casual attire. Embodying the essence of Southern California, the brand offers vintage-inspired denim alongside a range of swimwear, sportswear, outerwear, and t-shirts. In May 1999, Liz Claiborne, Inc. acquired 85% of the company, fostering its continued growth through a strategic focus on expanding retail locations and distribution channels. Demonstrating its commitment to diversification, Lucky Brand ventured beyond clothing in 2000, releasing its first fragrance line called Lucky You for Women and Lucky You for Men. Currently, the brand boasts three unique fragrances in its collection. These aromatic creations, dating from 2000 to 2013, were developed in collaboration with esteemed perfumers Laurent Le Guernec, Jean Claude Delville, and Harry Fremont.