Lú by Ludovica Di Loreto is an esteemed Italian fragrance house founded by Ludovica Di Loreto, a talented individual born in 1989, hailing from a prestigious lineage of Italian perfumers. After mastering the art of perfumery, Ludovica diverted her path and pursued studies in fashion and style at the renowned University of Rome LA SAPIENZA, further enhancing her knowledge at the esteemed London College of Fashion.

During her journeys across Europe, Ludovica found herself captivated by Stockholm, a vibrant hub teeming with ambitious entrepreneurs. Despite her admiration for the city, the cold Nordic climate invoked a profound longing for her warm and beloved Rome. It was this yearning that fueled a surge of creativity, inspiring Ludovica to bring the vivacity, warmth, and romance of Rome to Sweden.

By seamlessly fusing her passion for fashion, street style, and her rich heritage in perfumery, Lú by Ludovica Di Loreto presents a collection of fragrances designed to evoke a profound sense of nostalgia, reminiscent of Ludovica’s experiences in Stockholm. Each composition is a tribute to the beautiful Nordic city, while simultaneously evoking a yearning for the lively, fervent, and Mediterranean La Dolce Vita.

Currently, Lú by Ludovica Di Loreto showcases an impressive range of 7 distinct perfumes within its fragrance base. As a relatively new fragrance brand, the pioneering edition was crafted in 2015, with the most recent creation originating from 2018. The master perfumer responsible for these olfactory masterpieces is none other than the renowned Patrick Bodifee.