In November 2008, the renowned fashion house of Lilly Pulitzer, founded by Lillian McKim Pulitzer Rousseau, introduced three new fragrances to its collection. These perfumes, available in vibrant colors reminiscent of the beach, exude the essence of sunny citruses and delicate flowers, thereby seamlessly complementing the brand’s rich history and creative legacy. Unlike fleeting seasonal trends, these fragrances are infused with motifs, designs, and the timeless allure of the Lilly Pulitzer brand.

The three perfumes were aptly named Wink, Squeeze, and Beachy. Wink, with its motto “wear pink and make the boys wink,” captures attention with its delightful blend of pear nectar, pink freesia, and lush garden aromas. The heart of this fragrance blooms with a bouquet of roses, white lily, and violet, culminating in a base of crystal amber and white musk. Perfumer Cecile Krakower skillfully crafted this edition, elegantly presented in a pink bottle.

Squeeze, on the other hand, presents an exotic essence, opening with the invigorating scents of litchi, pink grapefruit, and red currant. The heart of this fragrance reveals notes of lotus and wild rose petals, while the base exudes warm tones of wood and musk. Mathilde Bijaoul, the perfumer behind this edition, beautifully captured the essence of Squeeze, which is encased in a captivating yellow bottle.

Beachy, true to its name, offers a fresh, exhilarating experience with its fusion of watermelon, sunny citruses, and sea breeze aromas. Jasmine flowers, tiare, and frangipani enrich its heart, while the base notes feature salt crystals, golden amber, and sweet vanilla. Perfumer Karine Dubreuil intricately crafted this fragrance, infused into an enchanting blue bottle.

Janie Schoenborn, the design director and motif creator for Lilly Pulitzer, carefully paired colors and motifs that can be seen on the stripes of the colored pencil boxes and perfume packaging. Wink boasts primary motifs in pink and green shades, Squeeze is adorned with yellow and orange tones, and Beachy is beautifully shaded with blues and greens. Secondary motifs can be found on the outer packaging and body lotions. The bottles themselves drew inspiration from the architecture of Via Mizner in Palm Beach, a testament to Lilly Pulitzer’s dedication to artistry and detail.

With these new fragrances, Lilly Pulitzer has expanded its brand into the world of fragrance. Designer Lilly Pulitzer, in collaboration with perfumers Karine Dubreuil-Sereni, Mathilde Bijaoui, and Cecile Krakower, created a trio of perfumes that capture the essence of the brand’s timeless elegance and optimism.