LilaNur Parfums: Embodying the Essence of Madurai, Perfected in Grasse

LilaNur Parfums proudly presents itself as a fragrant embodiment of the vibrant landscapes and diverse ecosystems found in the magnificent land of Madurai. As an esteemed fragrance brand originating from India, we pay homage to our rich olfactory heritage by creating captivating oils, inspired by the ancient tradition of Attars—a distinctive Indian approach to scenting. For centuries, attar perfume oils have been cherished in India for adorning the body and nourishing the soul. Drawing on this tradition, LilaNur Parfums has collaborated with the esteemed Firmenich Innovation Lab in Grasse to pioneer a proprietary process, resulting in the creation of Attar Absolu Huile de Parfum—a reimagined fragrance experience distinguished by its unparalleled purity, intensity, and radiance when applied to the skin.

Our inaugural collection features the talents of four esteemed French perfumers—Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry—each united by a shared passion for India’s rich fragrance culture. Beginning with an iconic Indian ingredient as their muse, these maestros have composed scents that serve as an aromatic tribute to India’s opulent heritage. By seamlessly blending tradition and innovation, LilaNur Parfums not only sustains the ancient floral customs of our world but also extends India’s fragrant dialogue to the global stage.

As a new fragrance brand, LilaNur Parfums currently boasts an impressive portfolio of ten perfumes, all of which were meticulously developed and launched in 2022. Guided by the expertise of the esteemed nose, Olivier Cresp, our fragrances epitomize a harmonious fusion of creative vision and olfactory excellence.