Refined Synaesthesia

Jupilò embodies the harmonious fusion of contrasting elements and unexpected melodies. It serves as a symbolic crossroads, bridging geographical boundaries between Rome and Paris, blending the bohemian and dolce vita lifestyles, and merging French perfumery expertise with oenology methods. At its core, Jupilò is woven with the familial memories that resonate within the heart and mind of Lorenzo Zaccheo, the soul behind the brand. Lorenzo seamlessly combines the delicate sensitivity of a sommelier, the demanding rationality of a lawyer, and the virile and impetuous instinct of a boxer. The pursuit of beauty, infused with a refined and exclusive taste, serves as the guiding principle throughout the entire project.

Lorenzo’s eclectic perfectionism is evident in the meticulous and rigorous selection of the finest essences, symbols, and quality materials that define the packaging. This translates into an essential style with elegantly luxurious details. Jupilò collaborates with some of the world’s most esteemed noses, including Vanina Muracciole, Arturetto Landi, and Christian Carbonnel, in the quest for the “great perfume.” This cathartic and metaphysical process begins with a memory and the desire to bridge distances. For perfume is the embodiment of divine essence, and its memory has the power to make us eternal.

Jupilò, the epitome of olfactory artistry, introduces a new fragrance brand. It proudly presents a collection of six exceptional perfumes, all launched in 2023. Each fragrance is a testament to the creative collaboration between Jupilò and renowned perfumers Vanina Muracciole, Arturetto Landi, and Christian Carbonnel.