In the picturesque mountains of Europe, our company name traces its origins. It is in this region that the precious attar, a distillation of rose blossoms used in fragrances and skincare products, is meticulously crafted. While attar is often associated with distant and exotic lands, the finest quality is meticulously prepared in the beautiful valleys of the Balkans, a southeastern European region. The term “Balkan” itself derives from a Turkish word describing continuous wooded mountains, perfectly encapsulating the landscape.

In the Balkan hills, the roses flourish under optimal sun conditions and delicate clay soil. Between the months of May and June, year after year, these roses await their harvest, offering their distinct fragrances. The higher slopes of the mountainside, with lower freezing points, provide an environment where the flowers thrive for a longer time, resulting in a stronger aromatic profile. Conversely, the lower slopes imbue the roses with more delicate and subtle attributes. It is this harmonious combination of scents that produces some of the world’s most exceptional oils, perfect for the cosmetic and beautifying products offered in our JOOTS product line.

Without knowing the context, the name JOOTS may appear elusive. However, it becomes clear that its origins lie in the heritage of our founder, George, whose ancestors hailed from the Balkans. In one of the languages of the Balkans, “George” translates to “d-Juro” and is colloquially shortened to “Joots” in the United States.

Thus, the name JOOTS is deeply intertwined with our brand’s story. George, the man behind JOOTS, oversees every aspect of our organization, personally guiding the progress of each product and safeguarding its quality. This name carries its own distinct history, reaching out from its humble beginnings on the sun-drenched Balkan hills to offer you refreshing and replenishing experiences. The Balkan attars, the foundation of our aromatic creams, scents, and other captivating elixirs, exemplify why we proudly bear the name JOOTS.

The fragrance collection from designer Joots features two exquisite perfumes in our fragrance base. As a relatively new fragrance brand, Joots released its earliest edition in 2011, followed by the newest addition in 2014. These fragrances were crafted in collaboration with esteemed perfumers Saul Klabin, George Salovich, and Steven Claisse.