Jolie Laide is an exquisite collection of botanical perfumes that celebrates the captivating intricacies of nature. Derived from the French phrase for “unconventional beauty,” our perfumes artfully blend natural scents that are both alluring and distinct, ensuring that you will exude a truly unique essence.

At Jolie Laide Perfumes, we firmly believe that the complexities found in natural ingredients far surpass those of synthetic alternatives. That is why our perfumes are meticulously crafted using only the finest botanical ingredients, carefully combined in small batches to maintain their natural beauty. By incorporating these pure elements, our scents harmonize effortlessly with your body’s chemistry, allowing them to become a personal statement that is uniquely yours.

Founded by visionary graphic designer Heather Kaufman, Jolie Laide Perfume is born out of her passion for natural perfumery. Drawing inspiration from her studies under the esteemed Mandy Aftel, as well as her own extensive research, Kaufman launched Jolie Laide Perfume at the esteemed Artisan Fragrance Salon in Seattle, WA, in 2013. Based in the vibrant city of San Francisco, CA, Jolie Laide Perfume epitomizes the blend of artistry and botanical elegance.

With an impressive range of 6 captivating fragrances in our collection, Jolie Laide Perfume has quickly established itself as a notable fragrance brand. Our earliest edition was unveiled in 2013, and since then, we have continued to innovate, offering the newest addition to our line in 2015. Guided by the expertise and creative vision of perfumer Heather Kaufman, every fragrance is a testament to our commitment in crafting exceptional and unforgettable scents.