Joey Essex, a notable UK reality star renowned for his appearances on The Only Way Is Essex as well as a variety of other reality shows, has made a significant impact in various industries. Beyond his television ventures, Joey has ventured into the world of fashion, establishing the successful brand Fusey clothing. Additionally, he has expanded his entrepreneurial pursuits to include the creation of a range of hair products under the name Joey Essex: D’Reem Hair.

Adding to his repertoire, Joey Essex has recently ventured into the fragrance industry with the launch of his eponymous fragrance brand. As a designer, Joey has successfully introduced two highly sought-after perfumes into the market, both of which were released in 2013. These remarkable scents showcase Joey’s keen eye for design and attention to detail in creating fragrances that allure and captivate individuals seeking a truly unique olfactory experience.