Since 1993, JoAnne Bassett has been renowned for her exceptional talent in crafting bespoke couture perfumes. She is the visionary behind several successful companies, including Bassett Aromatherapy, AromaWorld, Pleasures, and of course, JoAnne Bassett. It was in 2001 when JoAnne first introduced her captivating fragrances to the public, with Le Voyage and Reveiller leading the way. These initial creations paved the path for a series of remarkable collections that followed suit.

With a staggering repertoire of 60 perfumes, JoAnne Bassett has firmly established herself as a distinguished designer in the fragrance industry. From her earliest creation in 2001 to her most recent masterpiece in 2016, each fragrance bears the unmistakable touch of JoAnne’s discerning expertise. As a nose, she meticulously worked on every scent, infusing them with her exquisite artistry and unwavering passion. Her dedication to delivering unparalleled olfactory experiences reverberates through every bottle she creates.