JIJIDE, meaning “active” in Chinese, represents a vibrant and lively approach to life. Rooted in a captivating dialogue between Eastern and Western influences, Jijide is a distinguished brand that specializes in producing exceptional fragrances in Italy.

At Jijide, colors serve as our language, empowering us with endless inspiration for crafting each of our unique creations. We pride ourselves in developing fragrances that cater to diverse personalities, ensuring a perfect match for every individual.

Environmental consciousness is at the core of our design process. We carefully consider the impact of our products on the environment by thoughtfully selecting raw materials, refining our working methods, and dedicating extensive study and research to creative solutions for their reuse.

Jijide’s renowned designer has curated a collection of ten exquisite perfumes in our fragrance base. As a new and innovative brand, our first edition was introduced in 2021, and we continue to innovate with our latest release in 2023.

Collaborating with esteemed perfumers Maurizio Cerizza, Nour Akoum, and Zimo Luo, Jijide harmoniously merges their expertise with our vision to create fragrances that captivate the senses and leave a lasting impression.