I Profumi di Firenze

Research, development, and innovation have consistently held a position of utmost importance for Spezierie Palazzo Vecchio. Dr. Di Massimo’s inspirations for the scent line i Profumi di Firenze have been deeply rooted in the city of Florence. Florence has long been recognized as the world capital of perfume, dating back to the Renaissance period with Caterina de’ Medici and her esteemed perfumers, known as Muschieri.

Drawing on the expertise of his own research laboratory, Dr. Di Massimo has successfully crafted a highly distinguished product line. Over the years, he has created nearly four hundred unique scents, now revered under the registered trademark ACQUA MIRABILI ODOROSE DI FIRENZE®. Additionally, Spezieria has decided to trademark three additional scents from its extensive production that have proven to be the most admired and cherished by customers: L’Uomo di Pitti®, Senza Fine®, and Sapore di Mare®. These perfumes have garnered immense popularity due to their artisanal craftsmanship, evocative names, and incorporation of natural elements in their fragrances.

Under the discerning eye of designer I Profumi di Firenze, their fragrance base now encompasses 113 distinct perfumes. The earliest edition of their fragrances dates back to 1990, and the most recent addition was introduced in 2019. Collaborating closely with perfumers Giovanni Di Massimo and Dr. Giovanni Di Massimo, I Profumi di Firenze continues to create captivating and unparalleled scents.

  • Main Activity: Fragrances
  • Parent Company: Perfume Holding

Designer of:

Mela Verde I Profumi di Firenze

Mela Verde, crafted by the esteemed perfume house I Profumi di Firenze, is an exquisite fragrance that embodies the fusion of aromatic and fruity notes, making it equally captivating for…

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Fior di Loto I Profumi di Firenze

Fior di Loto, skillfully crafted by the esteemed fragrance house I Profumi di Firenze, presents a captivating Floral Fruity aroma tailored for women. The highly talented Giovanni Di Massimo is…

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Primavera a Firenze I Profumi di Firenze

Primavera a Firenze, crafted by I Profumi di Firenze, is an exquisite fragrance suitable for both women and men. This Chypre Fruity scent embraces the essence of spring in the…

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Muschio e Giglio I Profumi di Firenze

Muschio e Giglio, created by the esteemed brand I Profumi di Firenze, is an exquisite fragrance that exemplifies the captivating blend of floral, woody, and musky notes. Designed to appeal…

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Neroli Flor I Profumi di Firenze

Neroli Flor, created by the esteemed fragrance house I Profumi di Firenze, is an exquisite Floral Green scent carefully crafted for both women and men. This remarkable fragrance first made…

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Acqua Chiara I Profumi di Firenze

Acqua Chiara, a creation by I Profumi di Firenze, is an exquisite floral fragrance designed specifically for women. With its debut in 2000, this perfume has since captivated the senses…

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Caterina de’ Medici I Profumi di Firenze

Caterina de’ Medici, created by the esteemed perfumer Giovanni Di Massimo, is an exquisite floral fragrance that was unveiled to the world in 1994. Crafted exclusively for women, this scent…

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Muschio Bianco I Profumi di Firenze

Muschio Bianco, created by the esteemed fragrance house I Profumi di Firenze, is a captivating Floral Woody Musk fragrance designed for both women and men. Unveiled in 2007, this exquisite…

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Lillà Serenella I Profumi di Firenze

Lillà Serenella, created by the esteemed perfume house I Profumi di Firenze, is a captivating floral fragrance tailored specifically for women. Crafted under the masterful direction of Giovanni Di Massimo,…

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Lillà Serenella I Profumi di Firenze

Lillà Serenella, created by the renowned perfumer Giovanni Di Massimo, is an exquisite floral fragrance catered specifically for women. Produced by the esteemed brand I Profumi di Firenze, this scent…

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Spezie de Medici I Profumi di Firenze

Spezie de Medici by I Profumi di Firenze is an exquisite fragrance that combines the alluring scents of amber and spice, making it suitable for both women and men. This…

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Terra di Siena I Profumi di Firenze

Terra di Siena, expertly crafted by the esteemed perfumers at I Profumi di Firenze, is a refined fragrance suitable for both women and men. This timeless scent was first introduced…

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Terra di Siena I Profumi di Firenze

Terra di Siena, brought to you by I Profumi di Firenze, is a captivating fragrance crafted for both women and men. This enchanting scent made its debut in 2007, thanks…

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Verde Bosco I Profumi di Firenze

Verde Bosco, created by the esteemed Italian fragrance house I Profumi di Firenze, is a captivating Woody Chypre fragrance that appeals to both women and men. Introduced in 2008, this…

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Verde Bosco I Profumi di Firenze

Verde Bosco, a remarkable creation by I Profumi di Firenze, is a fragrance that harmoniously blends woody and chypre elements to cater to both women and men. Introduced to the…

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Iris di Firenze No. 2 I Profumi di Firenze

Iris di Firenze No. 2, created by the esteemed perfumer Giovanni Di Massimo for I Profumi di Firenze, is an exquisite fragrance designed specifically for the modern woman. Its unique…

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Iris di Firenze No. 2 I Profumi di Firenze

Iris di Firenze No. 2, created by the esteemed perfumer Giovanni Di Massimo, is a captivating fragrance designed specifically for women. Combining an aromatic and fruity composition, this unique scent…

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Cuoio di Russia I Profumi di Firenze

Cuoio di Russia, created by the talented perfumer Giovanni Di Massimo, is an exquisite fragrance designed exclusively for men. This sophisticated fragrance falls under the category of Woody Aromatic, offering…

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Plenilunio Fragole e Mughetto I Profumi di Firenze

Plenilunio Fragole e Mughetto, created by the esteemed perfumer Giovanni Di Massimo, is a captivating Floral fragrance specifically designed for women. The fragrance is carefully formulated with a harmonious blend…

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L’Uomo di Pitti I Profumi di Firenze

L’Uomo di Pitti, created by the renowned fragrance house I Profumi di Firenze, is an exquisite amber woody scent designed for men. This captivating fragrance is the masterpiece of Giovanni…

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Tuscania I Profumi di Firenze

Tuscania, a fragrance expertly crafted by Giovanni Di Massimo for I Profumi di Firenze, captures the essence of Citrus Aromatic notes, appealing to both women and men. Introduced to the…

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Zefiro I Profumi di Firenze

Zefiro, crafted by the esteemed I Profumi di Firenze, is a thoughtfully composed Citrus Aromatic fragrance designed to captivate both women and men. With its exquisite blend of essences, it…

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Zefiro I Profumi di Firenze

Zefiro, a fragrance from I Profumi di Firenze, is an exquisite Citrus Aromatic scent designed for both women and men. Its top notes feature a harmonious blend of Honeysuckle, Lemon,…

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Florentia 16 Dolci Fiori I Profumi di Firenze

Florentia 16 Dolci Fiori, created by the esteemed brand I Profumi di Firenze, is an exquisite Floral fragrance designed specifically for women.

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Florentia 16 Dolci Fiori I Profumi di Firenze

Florentia 16 Dolci Fiori, crafted by the esteemed I Profumi di Firenze brand, is an exquisite Floral fragrance curated specifically for women.

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Elisir de’ Medici I Profumi di Firenze

Elisir de’ Medici, created by the esteemed fragrance house I Profumi di Firenze, is a remarkable Floral Woody Musk fragrance catered towards both women and men. This captivating scent was…

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Agrumi di Sicilia I Profumi di Firenze

Agrumi di Sicilia, created by the renowned brand I Profumi di Firenze, is a sophisticated Woody Aromatic fragrance suitable for both women and men. This captivating scent made its debut…

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Muschio e Spezie I Profumi di Firenze

Muschio e Spezie, crafted by the esteemed perfumers at I Profumi di Firenze, is a distinctive fragrance with a woody and spicy character, suitable for both women and men. Its…

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Amita I Profumi di Firenze

Amita, created by the esteemed perfumery I Profumi di Firenze, is a captivating fragrance that exudes a harmonious blend of woody and spicy notes, making it suitable for both women…

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Frangipane e Cocco I Profumi di Firenze

Frangipane e Cocco, created by Giovanni Di Massimo for I Profumi di Firenze, is an exquisite fragrance tailored specifically for women. This Floral Fruity Gourmand scent combines a harmonious blend…

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