Hunkemöller is a Dutch company known for its luxurious lingerie and underwear. Established in 1886 in Amsterdam, it began as a corset and bustle shop founded by Wilhelm Anton Casper Hunkemöller and his wife Josephine Lexis.

Over the years, Hunkemöller has expanded its reach and become a prominent player in the European lingerie market. In 1977, the brand opened its first boutique in Belgium, and since then, it has continued to grow throughout Europe. With more than 500 stores across 15 countries, including the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Kuwait, Spain, Aruba, Curaçao, Russia, United Kingdom, and Sint-Maarten, Hunkemöller has established a strong presence.

One of the key aspects of Hunkemöller’s appeal is its ability to keep up with the latest trends in lingerie. The brand offers a wide range of options that cater not only to every woman but also to every occasion and mood. Quality and fit are always prioritized, ensuring that customers can feel confident and comfortable in their undergarments. Hunkemöller prides itself on its passionate, sexy, fun, and inspiring brand image.

Hunkemöller’s lingerie collection features a diverse range of bra sizes, from A to G. While the basic collection is available year-round, the brand also launches a new modern collection every month, keeping customers excited about its offerings.

As of now, Hunkemöller operates under PAI Partners, a prominent European investment company. In October 2011, the brand expanded its product range by introducing its first cosmetic collection in collaboration with the Maesa Group. This launch marked Hunkemöller’s entry into the fragrance market. While the brand currently has only one perfume in its fragrance encyclopedia, released in 2011, it continues to explore opportunities for growth and innovation.