Hummer is an established American brand that specializes in manufacturing vehicles, trucks, and luxury SUVs. Founded in 1992, Hummer vehicles are renowned for their exceptional design and superior performance, making them the ideal choice for travel, outdoor adventures, and off-road excursions. Each Hummer model is meticulously crafted to offer a distinct and unparalleled experience.

The inception of Hummer can be traced back to the development of the HMMWV, also known as the “Humvee,” by the esteemed AM General Corporation in the mid-1980s. Originally designed for the United States armed forces, the immense popularity of the Humvee prompted AM General to introduce a civilian version of the vehicle in 1992. This visionary move was partly influenced by the unwavering dedication of renowned action movie star Arnold Schwarzenegger, who encountered the original Humvee during a film production. In order to cater to the civilian market, the Humvee was rebranded and officially launched as the “Hummer.”

General Motors recognized the immense potential of the Hummer brand and acquired it in 1999. Under the ownership of General Motors, the company continued to market and distribute all vehicles manufactured by AM General. The original model, H1, was revamped and reintroduced, with the introduction of newer models such as the H2 in 2002 (which was soon followed by the H2 SUT, featuring a pickup bed, in 2004) and the H3 in 2005. Unfortunately, production of the H1 model was discontinued in 2006. Despite this setback, Hummer vehicles were distributed in 33 countries worldwide by that time, showcasing their global appeal.

The undeniable capabilities and performance of Hummer vehicles were further demonstrated by the establishment of the Hummer racing team, aptly named “Team Hummer Racing,” in 1993. Spearheaded by the remarkable Rod Hall, the team showcased the extraordinary potential of Hummer vehicles in various racing events and competitions, solidifying their reputation as formidable machines.

However, as a consequence of the General Motors bankruptcy, the Hummer brand was regrettably forced to close its doors in 2010 after unsuccessful attempts to find a suitable buyer. Nevertheless, the enduring legacy of Hummer remains a testament to its unparalleled craftsmanship and enduring appeal.

In addition to vehicles, Hummer has expanded its brand to include fragrances, with licensing agreements with the esteemed Elizabeth Arden cosmetic company. The brand launched its inaugural fragrance in 2004, marking the beginning of an exquisite range of perfumes under the Designer Hummer label. With five exceptional fragrances in its collection, the earliest edition of Hummer perfumes was crafted in 2004 by the talented nose Catherine Selig, with the latest addition being introduced in 2020, offering a delightful olfactory experience for enthusiasts and connoisseurs alike.