Following the establishment of AVÉ PARFUM, Elizabeth Rose, the Founder and Creative Director, shifted her focus towards the development of her fragrance house. The initial three fragrance creations represent the culmination of seven years’ worth of meticulous note-taking in a small notebook or on scraps of paper, which she habitually carried in her purse. Her objective was to craft fragrances that exude true inspiration, utilizing exceptional ingredients while strictly adhering to cruelty-free principles. A key aspect of her approach involves the use of luxurious natural materials. Given her background in herbal medicine, it is unsurprising to encounter elements of herbalism and spirituality within her fragrances. Nevertheless, her sources of inspiration extend beyond these realms. House of Gray is an emerging fragrance brand which debuted in 2018. This designer label currently offers three perfumes in its collection. The fragrances from House of Gray have been developed through a collaborative effort involving renowned perfumers Eugene Au and Emrys Au.