Herve Leger is a renowned fashion house that was established in 1985 by the esteemed French designer, Hervé L. Leroux. This renowned brand has gained worldwide recognition for its distinctive and iconic “bandage” or “body-conscious” dresses, which beautifully emphasize the natural curves of women. These dresses are meticulously crafted using bands of high-quality stretch fabrics, wool, or silk.

In an unprecedented move, the BCBG Max Azria Group acquired the Herve Leger house in 1998, marking the first instance in American fashion history where a French couturier was successfully absorbed by an American designer. Under the guidance of the BCBG Max Azria Group, Herve Leger experienced a remarkable revival and reintroduced the brand to the market in early 2007. This re-launch paid homage to modern femininity while staying true to the label’s rich heritage.

In addition to their haute couture creations, Herve Leger ventured into the world of fragrances. Their first perfume was released in 1999, in collaboration with Procter & Gamble Prestige Beaute. Building upon this success, Rose Leger was introduced in 2006. Furthermore, in 2010, Avon introduced new fragrances for both men and women under the Herve Leger brand.

With a total of three perfumes in their fragrance collection, Herve Leger has consistently delighted scent enthusiasts since their initial fragrance launch in 1999. The master perfumer Alberto Morillas played a pivotal role in creating these signature scents, blending his expertise with the brand’s unique vision. Each fragrance is a testament to the brand’s commitment to excellence and innovation.