Located in the heart of one of the most vibrant cities in the world, HERBA London stands out amongst the crowd with its exquisite line of elegant, gender-neutral fragrances. Created by the talented Londoner, Peter de Bique, a man with a deep appreciation for simple yet sophisticated design, HERBA London offers a collection of 8 meticulously handcrafted fragrances.

Peter’s lifelong passion for fragrance is the driving force behind HERBA. From his early years spent in barbershops, indulging in the intoxicating aromas of bay rum and neroli, to his teenage days yearning for luxurious colognes in department stores, Peter’s experiences have shaped his unwavering interest and endless curiosity for scents. While professionally working as a property consultant, Peter has had the privilege of exploring some of London’s most prestigious homes, drawing inspiration from architects and interior designers who share his love for traditional craftsmanship. This exposure, coupled with his fascination for contemporary art, men’s fashion, minimalist design, and the art of creating natural skincare and beauty products, further fueled his creative thirst.

A serendipitous encounter with a veteran of the fragrance industry in 2010 provided Peter with the idea of crafting fragrances using essential oils and other natural ingredients. Eager to hone his skills, Peter embarked on a self-taught journey, attending courses and meeting with independent perfumers to deepen his knowledge. This quest only intensified his desire to create handcrafted perfumes using the finest ingredients available. The result is a range of fragrances that exude simplicity, sophistication, and chicness, perfectly reflecting the diverse nature of the city Peter holds dear.

The name HERBA pays homage to the brand’s commitment to naturalness and its affinity for herbal properties. Peter explains, “I strive to strike a balance between nature, unique scents, and traditional craftsmanship. Experimentation drives the brand, and I place great emphasis on using only the highest quality ingredients. As a creator, I am driven not only by the sensory experience but also by the emotional realm. Scent becomes the bridge between the two, offering a compelling and deeply emotional experience. This is the essence of HERBA.”

HERBA’s handcrafted products are meticulously created using exceptional essential and fragrance oils, allowing the distinct combinations of each scent to flourish. Whether it’s the harmonious blend of bergamot, jasmine, and mandarin or the alluring combination of musk, black pepper, and saffron, each fragrance encapsulates a unique sophistication and tradition. With 8 distinct fragrances to choose from, HERBA believes there is a scent that will resonate with every individual, inviting them to embark on a sensory journey into this captivating world.

HERBA London is a new fragrance brand that has been making waves since its launch in 2018. With its exceptional collection of 8 perfumes, HERBA London is quickly establishing itself as a brand synonymous with elegance and quality.