Herb Alpert, a highly acclaimed American jazz musician, has established his legacy through his notable involvement with the Tijuana Brass band and as the co-founder of A&M Records. With a career that commenced in 1957, Alpert has achieved remarkable success, having sold over 72 million records.

In addition to his musical accomplishments, Herb Alpert ventured into the world of fragrance in the late 1980s, founding his own perfume company. During this period, he introduced two distinct fragrances; the first being Listen in 1988, followed by Listen for Men in 1991. As a designer, Herb Alpert has made a notable impact within the fragrance industry, with both editions of his perfume creations being highly regarded. The earliest fragrance edition was crafted in 1988, while the most recent offering dates back to 1991.