Founded in 2005 by Gwen Stefani, Harajuku Lovers is a renowned fashion and fragrance brand. Stefani, a platinum-selling American pop musician, has carved a distinctive niche for herself with her band No Doubt and as a solo artist. Known for her unparalleled fashion sense and diverse personal style, Stefani was captivated by Japanese street fashion and youth culture, which served as the creative inspiration for Harajuku Lovers’ fashion and fragrance lines.

The fragrances offered by Harajuku Lovers are recognized for their adorable packaging, often referred to as “kawaii” in Japanese culture. These charming designs represent Stefani herself, portrayed as the “G” dolls characterized by their blonde hair, accompanied by her four back-up dancers: Love, Angel, Music, and Baby. Each doll dons different costumes and poses, adding an element of playfulness and creativity to the brand.

Produced in partnership with Coty, Harajuku Lovers has developed an impressive collection of 28 perfumes in its fragrance base. Since its inception in 2008, the brand continuously introduces new editions, the most recent of which debuted in 2014.

Harajuku Lovers fragrances are the result of collaborations with esteemed perfumers such as Gil Clavien, Harry Fremont, Steve DeMercado, Christophe Raynaud, Yves Cassar, Pascal Gaurin, Honorine Blanc, Clement Gavarry, Gabriela Chelariu, Carlos Viñals, Ilias Ermenidis, Richard Herpin, Christelle Laprade, Celine Barel, Maurice Roucel, and Adriana Medina-Baez. These talented individuals lend their expertise and craftsmanship to create captivating scents that align with the brand’s unique vision.

In summary, Harajuku Lovers has established itself as a prominent fragrance brand, driven by Gwen Stefani’s passion for Japanese culture and fashion. With its iconic packaging and collaboration with renowned perfumers, the brand continues to captivate consumers seeking distinctive and alluring fragrances.