GUESS is a renowned American fashion brand that was founded by four brothers: Georges, Armand, Paul, and Maurice Marciano. Originally from Morocco and raised in France, the Marciano brothers relocated to California in 1977 with the aim of establishing their own business. They received initial funding from the family who owned Jordache Jeans.
The first GUESS jeans, known as the “Marilyn,” gained attention for their stone-washed appearance and distinctive ankle zippers. The introduction of these jeans perfectly coincided with the trend of designer jeans in the late 1970s, continuing into the early 1980s. GUESS made its entrance into the American market through the renowned retailer Bloomingdale’s. Advertising played a crucial role in the brand’s success, propelling it to become one of the top-selling denim brands of the 1980s. In 1985, GUESS unveiled its iconic black-and-white ads, featuring models such as Claudia Schiffer, Anna Nicole Smith, Laetitia Casta, Carla Bruni, and Naomi Campbell. These ads showcased a heavily stylized aesthetic, reminiscent of starlets from the 1950s and 1960s.
In addition to women’s jeans, GUESS expanded its offerings to include men’s jeans in 1983. The brand also achieved great success with its line of GUESS watches during the mid-1980s. While a home accessories division briefly existed during the 1990s, GUESS managed to navigate the fluctuating landscape of the fashion world during that time. In the 21st century, the brand successfully reconnected with the youth market, aided by advertising campaigns featuring prominent figures such as Paris Hilton.
Presently, GUESS provides apparel through three distinct lines: GUESS, which focuses on denim and casual wear, Guess by Marciano, offering modern ready-to-wear and accessories, and Guess Kids. The brand’s fragrance venture began with the introduction of “Original” Guess for women in the late 1980s, a collaboration with Revlon. From 2003 to 2009, Parlux held the fragrance license for Guess, after which Guess began working with Coty to produce fragrances for both men and women. Designer Guess boasts an extensive assortment of 45 perfumes in its fragrance base. The earliest fragrance was created in 1990, with the most recent addition being introduced in 2023. The perfumers behind Guess fragrances have included esteemed names such as James Bell, Clement Gavarry, Firmenich, Maurice Roucel, Claudette Belnavis, Steve DeMercado, Ellen Molner, Gabriela Chelariu, Bruno Jovanovic, Jacques Huclier, Laurent Le Guernec, Honorine Blanc, Christine Hassan, Barbara Zoebelein, Antoine Lie, Francis Kurkdjian, Veronique Nyberg, Guillaume Flavigny, Pierre Negrin, Jérôme Epinette, and Bernard Ellena.
Guess 1981 Los Angeles Men by Guess is an exquisite Amber Fougere fragrance crafted for men. This remarkable scent was unveiled in the year 2019, captivating the senses with its…
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Guess 1981 Indigo for Women is an elegant Floral Aquatic fragrance thoughtfully designed for the sophisticated modern woman. This exquisite scent was introduced to the market in 2018, capturing the…
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Introducing Guess Dare Limited Edition, an exquisite Floral Fruity fragrance curated specifically for the discerning woman. This exceptional fragrance was originally introduced to the market in 2015, captivating the senses…
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Guess Dare, a fragrance for women, encompasses the perfect balance of floral, woody, and musk notes. Launched in 2014, this captivating scent was skillfully crafted by the renowned nose Bruno…
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Guess 1981 for Men by Guess presents a distinctive Woody Chypre fragrance, thoughtfully tailored for the modern man. This invigorating scent was introduced to the market in 2017, captivating the…
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Guess Seductive Noir Homme is an exquisite fragrance designed exclusively for the modern man. Crafted in 2019 under the guidance of the talented perfumer Jérôme Epinette, this captivating scent falls…
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Guess Man Gold by Guess is a sophisticated and captivating fragrance designed specifically for men. Introduced in 2006, this aromatic fougere scent showcases a harmonious blend of invigorating notes. The…
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Guess Man Gold, created by the renowned brand Guess, is an exquisite Aromatic Fougere fragrance designed exclusively for men. This sophisticated scent was initially introduced to the market in 2006,…
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Guess Seductive Homme Blue, created by the renowned perfumer Guillaume Flavigny, is an exquisite woody aquatic fragrance specially crafted for men. It made its grand debut in 2012 and has…
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Guess Uomo, crafted by Guess, stands as a distinguished fragrance specifically designed for men. Introduced in the year 2022, this scent encapsulates a fresh and modern aroma, making it a…
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Introducing Bella Vita Rosa, a captivating Floral Fruity fragrance exclusively designed for women. Immerse yourself in the refreshing allure of this newly launched scent, expertly crafted in 2022 by the…
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Seductive Red, an exquisite creation by Guess, is a fragrance designed exclusively for women, belonging to the Floral Fruity Gourmand category. This captivating scent made its debut in 2021, capturing…
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Seductive Red, created by the renowned brand Guess, is an exquisite Floral Fruity Gourmand fragrance specifically designed for the modern woman. This enticing fragrance made its debut in 2021, captivating…
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Guess Seductive Kiss by Guess is an exquisite floral fragrance designed for the modern woman. This enchanting scent was officially introduced to the market in 2020, capturing the essence of…
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Guess Seductive Kiss by Guess is an exquisite floral fragrance designed exclusively for women. This captivating scent was introduced to the market in the year 2020, showcasing the brand’s commitment…
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Guess By Marciano by Guess is a fragrance that falls within the Floral Fruity category, specially created for women. The mastermind behind this captivating scent is the talented perfumer, Barbara…
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Guess Man by Guess is an invigorating Citrus Aromatic fragrance designed specifically for men. It made its debut in the year 2006, showcasing the creative talent of perfumer Steve DeMercado.…
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Seductive Blue by Guess is an exquisite Floral Fruity fragrance designed exclusively for women. This alluring scent is a recent addition to the fragrance market, with its captivating debut in…
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Introducing Seductive Blue, an exquisite creation by Guess that embodies a Floral Fruity fragrance designed exclusively for women. This captivating scent is a fresh addition to the fragrance market, having…
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Introducing Guess Double Dare, a captivating Floral Fruity fragrance catered to the modern woman. Delicately crafted, this enticing scent made its debut in 2015, leaving an unforgettable impression. The top…
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Guess Forever by Guess is an exquisite Floral Fruity fragrance exclusively created for women. It made its grand debut in 2019, captivating hearts with its enticing blend of scents. The…
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Seductive Red Homme by Guess is an alluring and sophisticated fragrance designed specifically for men. Launched in 2021, this exquisite scent is characterized by its delicate blend of amber and…
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Guess Seductive Charm by Guess is an exquisite Floral Woody Musk fragrance designed exclusively for women. It was introduced to the market in the year 2020, captivating the senses of…
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Guess Seductive Wild Summer by Guess is an exquisite Floral Fruity fragrance crafted specifically for women. This timeless fragrance was introduced to the market in 2011 by the talented perfumer,…
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Guess (2000) by Guess is an exquisite Floral Woody Musk fragrance designed specifically for women. This timeless aroma made its debut in the year 2000, capturing the essence of sophistication…
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Guess Seductive Charm, brought to you by the renowned brand Guess, is an exquisite fragrance crafted specifically for sophisticated women. Launched in the year 2020, this captivating scent offers a…
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Guess 1981 Los Angeles Women, a creation by Guess, is an exquisite Amber Floral fragrance designed exclusively for women. This exceptional fragrance was first introduced to the world in 2019,…
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Guess Girl by Guess is an exquisite Floral Fruity scent crafted exclusively for women. It made its grand debut in 2013, leaving a lasting impression on fragrance enthusiasts worldwide. Laurent…
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Guess Seductive Wild Summer by Guess is a captivating Floral Fruity fragrance curated exclusively for women. It was first introduced in 2011, and the creative mind behind its mesmerizing scent…
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Guess Seductive Flirt, created by Guess, is an exquisite Floral Fruity fragrance designed specifically for women. This alluring scent made its debut in 2020, offering a captivating olfactory experience. At…
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