Giorgio Beverly Hills, an esteemed American brand established in 1961 by Fred and Gayle Hayman, exudes a timeless elegance that resonates with consumers around the globe. Taking inspiration from the luxurious boutique’s iconic sunny yellow and white striped awning, the fragrance of the same name quickly became an emblem of the 1980s.
Born and raised in New York City, Zurich, and Paris, Fred Hayman’s background in the hospitality industry eventually led him to California, where he set out to put Beverly Hills, and more specifically Rodeo Drive, on the international map as a preeminent destination for luxury shopping and a refined lifestyle. Positioned at the intersection of Rodeo Drive and Dayton Way, the Giorgio Beverly Hills boutique boasted a comprehensive collection of designer garments, many of which were exclusive to the store. Renowned for its distinctive decor and club-like ambience, the establishment also featured additional amenities such as a reading room, a billiards room, and a meticulously crafted oak bar. The vibrant location, crowned by its eye-catching yellow and white striped awning, attracted both celebrities and affluent Californians who enthusiastically frequented the trendy hub.
The Giorgio Beverly Hills fragrance, meticulously crafted by Fred Hayman and his wife Gale Hayman, made its grand debut in 1981, sending shockwaves through the industry. Unprecedented for an independent boutique brand, the launch was accompanied by a level of fanfare typically reserved for major perfume houses. Love it or loathe it, the fragrance captivated the public’s imagination during the extravagant and opulent fashions of the 1980s. Pioneering the use of scent strips, an innovative technology for fragrance marketing, Giorgio Beverly Hills set a new standard in fragrance presentation and distribution. This revolutionary approach enabled sales through direct mail, expanding the fragrance’s reach.
In 1987, the Avon corporation acquired the Giorgio Beverly Hills fragrance for an astonishing $165 million, solidifying its iconic status. Subsequently, the boutique underwent a rebranding and became known as Fred Hayman Beverly Hills. While the Giorgio Beverly Hills label continued to produce other captivating fragrances, the original scent, with its intoxicating floral notes, remains the brand’s most adored offering. Even today, after celebrating its 30th anniversary, the fragrance continues to be manufactured, its license held by Elizabeth Arden.
With a remarkable collection of 24 perfumes in its fragrance base, Giorgio Beverly Hills collaborates with esteemed perfumers such as Alain Astori, Bob Aliano, Harry Fremont, Annick Menardo, Alberto Morillas, Francoise Caron, and Jean Claude Delville. These experts combine their expertise to create olfactory masterpieces that embody the brand’s unwavering commitment to sophistication and luxury. Spanning from its inaugural launch in 1981 to the latest creation in 2017, Giorgio Beverly Hills fragrances encapsulate elegance and provide consumers with an experience synonymous with refinement.
Giorgio Chic Edition Collector is an exquisite Chypre Floral fragrance specifically designed for women, brought to you by the renowned brand Giorgio Beverly Hills. This elegant fragrance was introduced to…
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Introducing Giorgio Glam, an exquisite floral fragrance curated exclusively for women by Giorgio Beverly Hills. This delightful scent made its grand debut in the year 2016, captivating the senses with…
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Introducing Giorgio Glam, an exquisite floral fragrance meticulously crafted for sophisticated women. Unveiled in 2016, this captivating perfume by Giorgio Beverly Hills is an embodiment of elegance and grace. Embracing…
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G by Giorgio Beverly Hills is a captivating scent designed especially for women. Launched in 1999, this fragrance was meticulously crafted by the renowned perfumer, Alain Astori. With its exquisite…
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G by Giorgio Beverly Hills is an exquisite Floral Fruity fragrance tailored specifically for women. First introduced in 1999, this captivating scent was meticulously crafted by the renowned perfumer Alain…
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Giorgio Beverly Hills Blue, released in 2008 by the esteemed fragrance house of Giorgio Beverly Hills, is a Floral Fruity scent designed exclusively for women. Renowned perfumer Harry Fremont, the…
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Giorgio Beverly Hills Blue, expertly crafted by renowned perfumer Harry Fremont, embodies the essence of femininity with its captivating Floral Fruity aroma. Introduced in 2008, this exquisite fragrance opens with…
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Red 2, created by Giorgio Beverly Hills, is a sophisticated Floral Fruity Gourmand scent designed exclusively for women. This exquisite fragrance was introduced to the market in 1996, captivating the…
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Giorgio Blue, created by Giorgio Beverly Hills, is an exquisite Floral Fruity fragrance specially crafted for the discerning woman. This exceptional scent made its debut in 2016, instantly captivating fragrance…
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Ocean Dream, created by the master perfumer Alberto Morillas, is a captivating Floral fragrance exclusively designed for women. This timeless fragrance was first introduced to the world by the renowned…
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Ocean Dream, a creation by the renowned house of Giorgio Beverly Hills, is an exquisite floral fragrance specifically designed for women. This timeless scent was initially introduced to the world…
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Ocean Dream Coral by Giorgio Beverly Hills is an exquisite Floral fragrance created for women. It was first introduced to the market in 2006, captivating the senses with its alluring…
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Sunshine by Giorgio Beverly Hills exudes the essence of an Amber Floral fragrance designed exclusively for women. The fragrance made its debut in 2009, captivating women worldwide with its irresistible…
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Ocean Dream Men by Giorgio Beverly Hills is an exquisite fragrance designed specifically for men. This Citrus Aromatic scent was first introduced to the world in 2005, leaving a lasting…
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Giorgio Edition Collector, created by Giorgio Beverly Hills, is an exquisite fragrance designed specifically for women. This unique offering belongs to the floral fragrance family, captivating the senses with its…
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The Giorgio Beverly Hills Giorgio Rodeo Drive Collector Edition, created by the esteemed brand Giorgio Beverly Hills, is an exquisite fragrance designed specifically for women. This floral scent was introduced…
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Introducing Eau de Giorgio, an exquisite floral fragrance created by the renowned brand Giorgio Beverly Hills. With its elegant composition, this fragrance is specially curated for women who appreciate the…
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Wings for Men by Giorgio Beverly Hills is an exquisite aromatic fougère fragrance designed specifically for men. Introduced to the world in the year 1994, this fragrance was masterfully crafted…
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Giorgio Holiday by Giorgio Beverly Hills is an exquisite Floral Fruity fragrance designed for women. Launched in 1998, this fragrance boasts a captivating combination of notes expertly crafted by the…
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Giorgio Beverly Hills presents its exclusive fragrance for men, the Giorgio Beverly Hills for Men V.I.P. Special Reserve. This exquisite scent falls under the category of Amber Woody fragrances, offering…
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Gold by Giorgio Beverly Hills is an exquisite Amber Floral fragrance meticulously crafted for women. This timeless scent made its debut in the year 2016. Opening with a captivating blend…
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Giorgio by Giorgio Beverly Hills is a delightfully feminine Floral fragrance exclusively tailored for women. Its initial debut came in 1981, captivating the senses with its exquisite blend. The mastermind…
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Gold by Giorgio Beverly Hills is an exquisite Amber Floral fragrance created exclusively for women. This captivating scent made its debut in 2016, showcasing a perfect blend of luxurious ingredients.…
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Giorgio by Giorgio Beverly Hills presents a captivating Floral fragrance designed exclusively for women. Its debut in 1981 was met with great anticipation by fragrance enthusiasts worldwide. The mastermind behind…
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