Fred Hayman, widely known as “Mr. Beverly Hills,” played a significant role in the development of Rodeo Drive into the luxurious shopping destination it is today. Raised in New York City, Zurich, and Paris, Hayman initially pursued a career in the hotel industry before relocating to California. It was there that he established a prestigious and unique boutique with the intention of putting Beverly Hills, particularly Rodeo Drive, on the global map as a premier luxury shopping and lifestyle destination.
Situated at the crossroads of Rodeo Drive and Dayton Way, the Giorgio Beverly Hills boutique offered an extensive selection of exclusive designer clothing. Alongside its sophisticated merchandise, the store became renowned for its distinctive and unconventional ambiance, featuring a club-like atmosphere and remarkable decor. Additionally, the establishment boasted a reading room, a billiards room, and a fully stocked oak bar, making it a popular hangout spot for celebrities and affluent Californians alike. Adorned with a striking yellow and white striped awning, the entrance exuded a sense of allure and style.
Fred Hayman and his then-wife Gale Hayman launched the Giorgio Beverly Hills fragrance in 1981, orchestrating a grand debut typically reserved for major perfume houses. The fragrance swiftly captured the public’s fascination during the extravagant and flamboyant 1980s, perfectly complementing the era’s opulent fashion trends, whether adored or detested.
In a remarkable turn of events, Avon acquired the Giorgio Beverly Hills fragrance in 1987 for a staggering $165 million. Consequently, the boutique underwent a name change to Fred Hayman Beverly Hills. In 2011, Mr. Hayman received the esteemed Rodeo Drive Walk of Style Award, solidifying his influential role in the world of fashion and retail. Moreover, Rose Apodaca authored a biography titled “Fred Hayman: The Extraordinary Difference,” shedding light on the life and achievements of this exceptional individual.
Collaborating with Victory International, Fred Hayman fragrances continue to captivate consumers. The fragrance line initially debuted in 1989 with the introduction of the 273 editions for both men and women. With a portfolio of 14 perfumes, Fred Hayman has displayed an unwavering commitment to artistry and innovation in the fragrance industry. The earliest creation dates back to 1988, while the most recent addition hails from 2004, evidence of the designer’s enduring impact and relevance.
273 Indigo for Men, created by renowned perfumer Fred Hayman, is a sophisticated fragrance crafted specifically for men. Introduced to the market in 2003, this woody aromatic scent exudes a…
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273 Rodeo Drive by Fred Hayman is an exquisite Amber Floral fragrance crafted specifically for women. It made its grand debut in the year 1989, captivating fragrance enthusiasts from around…
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Touch With Love, the exquisite fragrance crafted by Fred Hayman, epitomizes the essence of an amber woody scent designed exclusively for women. This timeless fragrance made its debut in the…
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273 Rodeo Drive, created by Fred Hayman, is an exquisite fragrance designed specifically for women. This Amber Floral scent made its debut in the year 1989, captivating enthusiasts with its…
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Hollywood Star, a fragrance for women created by Fred Hayman, exudes an exquisite blend of amber and floral notes. This captivating scent was introduced to the world in the year…
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273 Red by Fred Hayman is a sophisticated Woody Aromatic fragrance tailored exclusively for men. It made its grand debut in 2004, captivating the senses with its exquisite blend of…
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273 Rodeo Drive for Men, created by Fred Hayman, is an exquisite fragrance that falls under the Aromatic Fougere category, specifically designed for men. This remarkable fragrance was introduced in…
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Hollywood for Men, created by the renowned perfumer Fred Hayman, is an exquisite aromatic fragrance specially crafted for men. Introduced to the market in the year 1998, Hollywood for Men…
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273 Indigo, created by the renowned perfumer Fred Hayman, is an exquisite fragrance designed expressly for the modern woman. Originating from the mid-2000s, precisely in 2003, this captivating scent quickly…
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Touch With Love for Men, created by the renowned Fred Hayman, is an exquisite fragrance with an aromatic essence designed exclusively for men. This remarkable scent made its debut in…
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Touch With Love for Men, created by renowned fragrance expert Fred Hayman, is a sophisticated and captivating aromatic fragrance designed exclusively for men. This exceptional scent was introduced to the…
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Touch Sport, a fragrance created by the renowned Fred Hayman, embodies the essence of a Woody Aromatic scent exclusively designed for the modern man.
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Hollywood, created by Fred Hayman, is an exquisite Floral Aldehyde fragrance tailored specifically for women. First introduced in 1988, this fragrance opens with a delightful blend of Aldehydes, Peach, Mandarin…
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Hollywood, crafted by Fred Hayman, is an exquisite Floral Aldehyde fragrance specially designed for women. This opulent scent made its grand debut in 1988, capturing the essence of glamour and…
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