Frama is a distinguished Danish brand known for its versatile design creations that transcend various disciplines and inspire a mindful lifestyle. By emphasizing the use of natural materials, sleek geometries, and unwavering commitment to quality, Frama’s extensive portfolio effortlessly melds the imaginative with the practical, resulting in a tastefully warm and authentic aesthetic.

The St. Pauls Apothecary Collection, introduced by Frama in 2016, draws inspiration from the rich heritage of health and wellness embodied within Copenhagen’s historic St. Pauls Apotek. This exceptionally well-preserved example of 19th-century interior architecture serves as a testament to Frama’s deep appreciation for preserving history. Originally established as a neighborhood pharmacy in 1878 to cater to the residents of Nyboder district, the Apotek now houses Frama’s Studio and the esteemed FRAMA Studio Store.

Crafted with utmost care and utilizing thoughtfully selected natural ingredients, FRAMA’s Apothecary Collection encompasses a range of skin care and scent products. These gender-neutral offerings incorporate essential oils that not only deliver a pure and refreshing scent but also aid in restoring the skin’s balance. Imbued with a captivating essence, the collection invites individuals to embark on a journey of self-discovery, embracing the unique character and individuality that define them.

The St. Pauls Apothecary Body Fragrances within the collection are meticulously concocted using high-quality essential oils, drawing inspiration from travel, nature, and the exploration of new horizons. Each fragrance is intimately tied to a specific physical location, imbuing it with a distinct history and character. Whether it’s the ancient pine forests of Korea or the venerable fir-paneled ambiance of the St. Pauls pharmacy in Copenhagen, every fragrance transports the wearer on a sensorial adventure. Produced in Italy, these body fragrances are suitable for all skin types, offering a subtle yet enticing olfactory experience.

Frama, as a fragrance brand, boasts an impressive lineup of five perfumes in its fragrance base. With its inception in 2016 and the latest addition in 2021, Frama has swiftly established itself as a compelling force in the industry. The mastermind behind these exquisite fragrances is the talented perfumer Lena Norling, whose expertise ensures each creation is a harmonious symphony of notes that captivate the senses.

In summary, Frama distinguishes itself as a Danish brand renowned for its multi-disciplinary design approach. Through its St. Pauls Apothecary Collection, Frama seamlessly marries historical legacy, natural ingredients, and gender-neutral scents to create an utterly unique range of products. With an unwavering commitment to quality and a dedication to holistic experiences, Frama delights individuals seeking to rediscover themselves through the power of scent.