FO’AH was founded by Émilie Dewell and Abdulla Al-Masaood, who sought to blend the essence of two distinct cultures through their fragrances. With Émilie’s background in the floral scents of Grasse and Abdulla’s lineage as a member of one of the oldest Emirati families, FO’AH represents a harmonious fusion of French elegance, Emirati values of hospitality, and generosity.

As a brand, FO’AH embodies a vision of cosmopolitan perfumery that embraces the beauty of human connections and ideas. This unique perspective celebrates the wonder found in diverse encounters, creating fragrances that speak to the senses and emotions.

Introduced in 2018, FO’AH has quickly made a name for itself in the fragrance industry with a collection of five distinct perfumes. Each scent is meticulously crafted in collaboration with renowned perfumers Olivier Pescheux and Michel Girard, ensuring unparalleled quality and sophistication. FO’AH’s fragrances take inspiration from both the French and Emirati cultures, resulting in a collection that is luxurious, refined, and truly representative of the brand’s vision.