Flâner, an Australian-founded company, specializes in creating fragrances that intricately weave tales of urban life. Drawing inspiration from the French concept of flânerie, a leisurely and aimless exploration of city streets, Flâner celebrates the energy and imperfect beauty found in the urban landscape. Founders Mary and Andrew are deeply influenced by the past, present, and future of cities, which serve as a constant muse for their olfactory creations.

A guiding principle for Flâner is encapsulated in the words of celebrated French poet Charles Baudelaire: “What strange phenomena we find in a great city, all we need do is stroll about with our eyes open. Strangeness is a necessary ingredient in beauty. The beautiful is always bizarre.” This ethos informs the brand’s belief in the power of diversity, uniqueness, and the unexpected.

Flâner’s inaugural collection comprises five meticulously crafted fragrances, each representing a different olfactory family. These scents are designed to empower individuals to express various facets of their personality, whether for a specific occasion or to cultivate a distinct olfactory identity. What sets Flâner apart is its commitment to inclusivity and sustainability. All Flâner fragrances are vegan-friendly, cruelty-free, and non-gendered, free from parabens and phthalates.

As a new and innovative fragrance brand, Flâner presents a compelling range of options for scent enthusiasts. Its fragrance base currently features five distinctive perfumes, all launched in 2023. The nose behind these captivating fragrances is the renowned perfumer, Ivan Alemany.