Familia Familia is an esteemed Italian brand co-founded by Claudia Ranieri and Alessandro Roja in 2018. The concept behind this brand stems from the profound notion of family, which encompasses a network of emotions and affinities. At its core, Familia Familia aims to evoke feelings, share emotions, preserve memories, and inspire dreams of yet-to-be-lived experiences. The brand name highlights the personal and undeniable sense of family that resonates with each individual. It encompasses our sense of belonging, our roots, and our network of affections. Each person possesses their unique emotional identity, which is enticed by the captivating olfactory suggestions offered by Familia Familia.

Fragrances play a significant role in stimulating memory, making them an indispensable tool for recounting memories or evoking new emotions. Familia Familia embraces a contemporary language and removes any gender or role references by creating unisex fragrances. Furthermore, they dedicate some of their fragrances to children, further emphasizing the idea of sharing. The brand celebrates the diverse expressions of family, affections, and affinities. It offers everyone the opportunity to evoke these personal connections through fragrance and share the same Familia Familia scent that brings them closer to cherished memories.

Familia Familia rejects the notion of forced storytelling and imposes no limits on creating one’s unique olfactory experiences. The fragrance names represent titles for personal stories, serving as pages to remember and blank sheets waiting to be written with one’s own life story. Familia Familia draws inspiration from memories of the past while embracing the ever-changing present. Its olfactory pyramid is formed by a base that represents origins, heart notes symbolizing cherished memories, and top notes that evoke moving emotions.

The brand logo, Familia Familia, is deliberately mirrored and arranged to resemble a reflection on water, signifying both the present reality and the memory of the future. The brand upholds the notion of family, for the family. The double symbol of infinity serves as the corresponding graphic sign of Familia Familia, with the small internal rhombus evoking the shape of kites, paying homage to Basquiat’s artistic design, which holds significant meaning for the brand’s founder.

Familia Familia is a highly regarded fragrance brand that launched in 2018. The collection features six exquisite perfumes, all crafted by the renowned nose, Luca Maffei.