Etro, a renowned Italian fashion house and manufacturer, specializes in fabrics, accessories, leather goods, clothing, and fragrances. The establishment, founded in 1968 by Gimmo Etro, remains a family-owned business to this day.

Etro’s fragrances encapsulate the essence of colors and thoughts, transforming them into a captivating picture book, reminiscent of a recipe album. This unique concept serves as a reminder that, just as the art of cooking marked the beginnings of civilization, perfumes symbolize a refined transformation of aromatic notes that envelop us—a sublime testament to human progress. What makes perfumes even more intriguing is their intangible, ephemeral, and invisible nature, adding to the allure of Etro’s fragrant creation.

The imaginative architecture of Etro’s book tantalizes both our sense of sight and smell. The interplay between vibrant colors and enticing visuals arouses our desire for fragrance, while the harmony of textual content and images ignites our imagination. Each chapter draws inspiration from the principles of color therapy, harmoniously linking fragrances to evocative hues instead of traditional olfactive families. The volumes explore the symbolism and significance of distinct colors such as the purity of white, the zest of yellow, the serenity of green, and the vibrancy of orange. Moreover, the chapters delve into the passion of red, the intuition of indigo, the tranquility of blue, and the naturalness of green. Each page, akin to an alchemist’s cherished manuscript, unveils the color’s essence before divulging the unique story and enchanting formula behind each of the 22 Etro fragrances. One such fragrance, Pegaso, the label’s latest creation, combines lime and bergamot with a hint of neroli, complemented by cedarwood, benzoin, rockrose, and a touch of basil, pepper, and iris. This composition reads almost like poetry, intertwining with our soul, evoking ancient passions and promising an emotionally infused future.

In anticipation of the future, Etro has undergone a comprehensive packaging redesign. Embracing a contemporary graphic aesthetic, the brand manifests paisley motifs in optical black and white, accentuated by purple details. This new visual identity serves as a reflection of both the current era’s spirit and the essence of the Etro brand. In a world yearning for profound emotional connections, these fragrances can now accompany us everywhere with their new, compact 50ml bottles—a sensory feast that feeds our longing for experiences.

Etro’s fragrance line encompasses an impressive collection of 40 perfumes. Its earliest creation dates back to 1989, with the most recent addition being introduced in 2021. Perfumers such as Edouard Fléchier, Mathieu Nardin, Jacques Flori, and Olivier Cresp have collaborated on various Etro fragrances, lending their expertise to enhance the brand’s olfactory offerings.