Etro, a renowned Italian fashion house and manufacturer, specializes in fabrics, accessories, leather goods, clothing, and fragrances. The establishment, founded in 1968 by Gimmo Etro, remains a family-owned business to this day.
Etro’s fragrances encapsulate the essence of colors and thoughts, transforming them into a captivating picture book, reminiscent of a recipe album. This unique concept serves as a reminder that, just as the art of cooking marked the beginnings of civilization, perfumes symbolize a refined transformation of aromatic notes that envelop us—a sublime testament to human progress. What makes perfumes even more intriguing is their intangible, ephemeral, and invisible nature, adding to the allure of Etro’s fragrant creation.
The imaginative architecture of Etro’s book tantalizes both our sense of sight and smell. The interplay between vibrant colors and enticing visuals arouses our desire for fragrance, while the harmony of textual content and images ignites our imagination. Each chapter draws inspiration from the principles of color therapy, harmoniously linking fragrances to evocative hues instead of traditional olfactive families. The volumes explore the symbolism and significance of distinct colors such as the purity of white, the zest of yellow, the serenity of green, and the vibrancy of orange. Moreover, the chapters delve into the passion of red, the intuition of indigo, the tranquility of blue, and the naturalness of green. Each page, akin to an alchemist’s cherished manuscript, unveils the color’s essence before divulging the unique story and enchanting formula behind each of the 22 Etro fragrances. One such fragrance, Pegaso, the label’s latest creation, combines lime and bergamot with a hint of neroli, complemented by cedarwood, benzoin, rockrose, and a touch of basil, pepper, and iris. This composition reads almost like poetry, intertwining with our soul, evoking ancient passions and promising an emotionally infused future.
In anticipation of the future, Etro has undergone a comprehensive packaging redesign. Embracing a contemporary graphic aesthetic, the brand manifests paisley motifs in optical black and white, accentuated by purple details. This new visual identity serves as a reflection of both the current era’s spirit and the essence of the Etro brand. In a world yearning for profound emotional connections, these fragrances can now accompany us everywhere with their new, compact 50ml bottles—a sensory feast that feeds our longing for experiences.
Etro’s fragrance line encompasses an impressive collection of 40 perfumes. Its earliest creation dates back to 1989, with the most recent addition being introduced in 2021. Perfumers such as Edouard Fléchier, Mathieu Nardin, Jacques Flori, and Olivier Cresp have collaborated on various Etro fragrances, lending their expertise to enhance the brand’s olfactory offerings.
Patchouly Eau de Parfum, created by the esteemed house of Etro, is an exquisite fragrance that captivates both women and men. Launched in 2016, this scent embodies the essence of…
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Raving, created by the renowned brand Etro, represents a captivating fragrance suitable for both women and men.
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Vicolo Fiori, created by the renowned house of Etro, is an exquisite Floral Fruity fragrance designed specifically for women. This sensational perfume was first introduced to the market in the…
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Shaal Nur by Etro is an exquisite amber woody fragrance specially designed for sophisticated women. Introduced in 1997, Shaal Nur is a timeless scent that embodies elegance and grace. The…
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Shaal Nur, created by the prestigious brand Etro, is an exquisite fragrance designed exclusively for women. This remarkable scent was introduced to the market in 1997, captivating fragrance enthusiasts with…
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Royal Pavilion by Etro is a captivating fragrance crafted specifically for women, offering a delightful blend of woody, floral, and musky notes. This exquisite perfume was first introduced in 1989…
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Benetroessere Relent by Etro is an elegant floral fragrance designed specifically for women. This exquisite fragrance was originally introduced in the year 2001, capturing the essence of femininity with its…
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Benetroessere Relent by Etro is a sophisticated floral fragrance designed specifically for women. It was introduced to the market in the year 2001, showcasing a captivating combination of aromatic ingredients.…
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Palais Jamais, created by Etro, is an exquisite woody aromatic fragrance designed for both women and men. This timeless scent was first introduced to the world in 1989. The captivating…
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Greene Street by Etro is an exquisite and captivating fragrance suitable for both women and men. This remarkable scent was initially introduced in 2012. Opening with a delightful blend of…
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Pegaso, created by the esteemed brand Etro, is a captivating fragrance that falls into the category of Woody Aromatic, suitable for both women and men. Making its debut in 2009,…
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Vetiver by Etro is a sophisticated scent suitable for both women and men. Its woody notes create an enchanting fragrance experience. Introduced in 1989, this timeless fragrance begins with a…
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Sandalo, created by Etro, is an exquisite fragrance that embodies the essence of both femininity and masculinity. Introduced in 1989, this Amber Woody scent offers a timeless and captivating experience.…
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Udaipur, created by the esteemed brand Etro, is a fragrance that elegantly blends floral, woody, and musky essences, catering to both women and men. It was introduced to the market…
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Via Verri by Etro is an exquisite Floral Green fragrance specifically designed for women. This timeless fragrance first graced the market in the year 2010. The top notes gracefully blend…
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Heliotrope by Etro is an exquisite fragrance that caters to both women and men, offering a harmonious blend of amber and floral notes. This timeless scent first graced the market…
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The Benetroessere Resort fragrance by Etro is a sophisticated and alluring scent designed specifically for women. Introduced in 2001, this Floral Fruity fragrance showcases a harmonious combination of carefully selected…
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Heliotrope, created by the esteemed brand Etro, is an exquisite fragrance that caters to both women and men. This enticing scent made its debut in 1989, captivating individuals with its…
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Patchouli by Etro is a captivating amber woody fragrance designed for both women and men. This exquisite scent was first introduced in 1989, and since then, it has become a…
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Magot by Etro is an exquisite fragrance crafted for both women and men, belonging to the prestigious classification of Woody Aromatic scents. This timeless creation was initially introduced to the…
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Lemon Sorbet, crafted by the renowned brand Etro, is an exquisite fragrance that appeals to both women and men. Its invigorating blend of aromatic and fougere elements creates a truly…
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Messe de Minuit, crafted by Etro, is a captivatingly elegant fragrance suitable for both women and men. This opulent scent made its debut in 1994, leaving a lasting impression on…
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Etra Etro, a creation by the renowned brand Etro, is an exquisite fragrance designed for both women and men. Introduced to the market in 1999, it offers a captivating blend…
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White Magnolia, a creation by Etro, is a mesmerizing fragrance that caters to both women and men. Released in the year 2021, this scent embodies the essence of a Floral…
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Rajasthan, created by the esteemed brand Etro, is an exquisite Amber Floral fragrance designed specifically for women. This opulent scent was unveiled to the world in 2013, captivating the senses…
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The Musk Eau de Parfum by Etro is an exquisite fragrance that caters to both women and men, exhibiting a delightful blend of floral, woody, and musk notes. Introduced in…
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Mahogany by Etro is an exquisite fragrance that caters to both women and men, offering a captivating blend of woody and spicy notes. Introduced to the market in 2004, Mahogany…
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Gomma by Etro is a distinct Woody Chypre fragrance that caters to both women and men. With its launch dating back to 1989, this perfume has established itself as a…
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Introducing Via Verri Vintage Limited Edition by Etro – a sophisticated Woody Aromatic fragrance specially crafted for women. This exquisite fragrance made its debut in the year 2008, captivating the…
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Patchouly by Etro is an exquisite fragrance that beautifully marries the elements of amber and wood, lending it a captivating allure for both women and men. This timeless scent made…
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