Emilio Pucci, born in 1914 and passed away in 1992, was a renowned fashion designer and politician hailing from Florence, Italy.
Before delving into the world of fashion, Pucci showcased his versatility as a semi-professional athlete, pursuing various disciplines such as skiing, fencing, tennis, and swimming. Although he participated in the 1932 Winter Olympics as part of the Italian team, he did not compete in any specific event.
Pucci furthered his education in Milan, Italy, and the United States, where he obtained a degree in social sciences. In recognition of his academic achievements, the University of Florence awarded him a doctorate in political sciences.
Prior to embarking on his fashion journey, Pucci served in the Italian Air Force as a torpedo bomber, eventually attaining the rank of captain. It was during his military service that he showcased his early talent for design, creating sportswear garments for the skiing team at Reed College in Oregon, USA. Serendipitously, one of his female friends donned his creation, which was photographed whilst he was on leave in Switzerland. These photographs, captured by a Harper’s Bazaar photographer, garnered significant attention and admiration. As a result, Pucci was commissioned to design several garments for the magazine’s wintersports edition, attracting global appreciation. Instead of initiating mass production of his sportswear, he established his own prestigious haute couture house on the Isle of Capri.
Leveraging his extensive knowledge of stretchy materials, Pucci ventured into swimwear design, creating his inaugural swimwear collection. However, his affinity for vivid colors and distinctive patterns led him to expand his creations to include silk scarves, blouses, and dresses. These designs quickly gained popularity among the elite holidaying on the Isle of Capri, prompting Pucci to open a boutique in Rome, thus broadening his business prospects. By the late 1950s, his designs were embraced by the most acclaimed and beautiful actresses globally, prompting the addition of lingerie to his brand’s repertoire.
Renowned for their easily identifiable signature prints, known as “Pucci prints,” the Pucci label has successfully launched numerous collections for over half a century. Since 2000, the label has been part of the Louis Vuitton-Moet-Hennessy Group while retaining its iconic status as a fashion favorite with celebrities and fashionistas alike.
In 1965, Pucci released Vivara, the first fragrance under his eponymous label. An intense chypre for women, it was subsequently reintroduced in 2007 with a revised composition and bottle design while retaining its original name. Since 2007, several other fragrances have been launched. Designer Emilio Pucci boasts a fragrance base with 19 perfumes, ranging from the earliest edition created in 1965 to the newest in 2011. Collaborating with esteemed perfumers such as Christophe Raynaud, Louise Turner, Francois Demachy, Christine Nagel, Benoist Lapouza, Annick Menardo, Michel Girard, Michel Hy, Natalie Gracia-Cetto, and Marie-Aude Couture, Emilio Pucci fragrances continue to captivate discerning scent enthusiasts.
Vivara Silver Edition, developed by esteemed perfumers Francois Demachy, Natalie Gracia-Cetto, and Marie-Aude Couture, is a remarkable Chypre Floral fragrance curated specifically for women. This exquisite fragrance made its debut…
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Vivara Black Edition by Emilio Pucci is an exquisite floral fragrance designed specifically for sophisticated women. This luxurious scent was introduced to the market in the year 2009, captivating the…
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Sole 149, crafted by Emilio Pucci, is an exquisite aromatic fragrance designed exclusively for women. Its captivating essence was first unveiled to the world in 2009, leaving a lasting impression…
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Vivara (1965) is a sophisticated Chypre fragrance curated exclusively for women by the renowned fashion designer Emilio Pucci. The fragrance was initially introduced in 1965, captivating fragrance enthusiasts worldwide with…
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Eau de Zadig, crafted by Emilio Pucci, represents an exquisite Amber Floral fragrance designed exclusively for women. This timeless fragrance made its grand entrance into the perfume industry during the…
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Eau de Zadig, created by the esteemed Emilio Pucci, is an exquisite Amber Floral fragrance designed specifically for women. This timeless perfume made its entrance into the world of perfumery…
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Pucci by Emilio Pucci is a captivating floral fragrance designed exclusively for women. This exquisite scent made its debut in 1981, and has since become an iconic and timeless choice…
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Pucci by Emilio Pucci is an exquisite floral fragrance designed exclusively for women. This opulent scent made its debut in 1981, captivating a wide array of sophisticated individuals who appreciate…
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Sabbia 167, produced by the renowned Emilio Pucci brand, is an exquisite Citrus fragrance specifically designed for women. This remarkable scent made its debut in 2009, cementing its place as…
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Stra-Vivara, created by the renowned fashion house Emilio Pucci, is an exquisite Chypre Floral fragrance designed to captivate women. Its magnificent journey began in 1970, showcasing a timeless blend of…
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Miss Pucci Intense, created by renowned designer Emilio Pucci, is an exquisite Amber Floral fragrance crafted exclusively for the modern woman. Its debut took place in 2011, captivating fragrance enthusiasts…
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Sabbia 167, a creation by Emilio Pucci, is an exquisite citrus fragrance designed specifically for women. It was introduced to the market in 2009, revealing the remarkable skill and imagination…
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Miss Pucci by Emilio Pucci is an exquisite Floral Woody Musk fragrance specifically designed for women. The fragrance was officially introduced to the market in 2010, showcasing an exceptional blend…
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Miss Pucci Intense by Emilio Pucci is an exquisite Amber Floral fragrance created exclusively for women. This captivating scent made its debut in 2011, captivating the hearts of fragrance enthusiasts…
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Vivara (2007), the creation of influential designer Emilio Pucci, is a sophisticated Chypre Floral fragrance exclusively designed for women. This exquisite scent was introduced in the year 2007, captivating the…
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Acqua 330 by Emilio Pucci embodies the essence of femininity with its exquisite Floral Aquatic fragrance, designed exclusively for women. The fragrance was officially introduced to the market in 2009,…
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Verde 072, created by Emilio Pucci, is an exquisite Floral Green fragrance designed for sophisticated women. This remarkable scent made its debut in 2011, captivating the senses with its enchanting…
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Signor Vivara, created by Emilio Pucci, is a sophisticated Woody Chypre fragrance designed specifically for men. Introduced in 1970, this timeless scent encompasses a blend of carefully selected notes that…
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Pucci Eau Fraiche, created by the renowned fashion house Emilio Pucci, is an exquisite fragrance designed exclusively for the modern woman. This fragrant masterpiece belongs to the Floral Green scent…
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Vivara (2007), a fragrance for women, was expertly crafted by Francois Demachy, Natalie Gracia-Cetto, and Marie-Aude Couture. This Chypre Floral scent was launched in 2007, delighting perfume enthusiasts with its…
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Acqua 330, a fragrance for women by Emilio Pucci, embodies the essence of a Floral Aquatic scent. Introduced in 2009, Acqua 330 was artfully crafted by the talented perfumers Christophe…
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Verde 072, created by Emilio Pucci, is an exquisite Floral Green fragrance designed specifically for women. This marvelous scent made its enchanting debut in 2011. Captivating right from the start,…
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