ELEMENTALS was founded on the idea that perfume has the power to be more than just a simple accessory. We believe that fragrance can contribute to a greater sense of well-being and enhance one’s overall experience. Drawing from her expertise as a Feng Shui Consultant and Master, Deana Wyland-Fries dedicated nearly a decade to studying and researching alongside perfumers, aromatherapists, and professionals in the field of Chinese medicine. Her goal was to integrate the function of plants in nature, their aromatherapeutic properties, and their significance in accordance with the ancient Theory of the Five Elements, with the principles of classical perfumery.

The outcome of this extensive exploration is a remarkable collection of perfumes that are truly groundbreaking, innovative, and actively contribute to nurturing the mind, body, and soul. At Elementals, we pride ourselves on developing fragrances that transcend traditional boundaries. Our creations are cruelty-free, gender-neutral, vegan, phthalate-free, and bee and human friendly.

Elementals is an emerging fragrance brand that debuted in 2018. Under the skilled guidance of our designer, we have developed a range of six distinctive perfumes that have been enthusiastically received by fragrance enthusiasts and connoisseurs alike.