Introducing Edeniste, the pioneer in active wellness fragrances driven by neuroscience. With a team of world-renowned experts in olfaction and neuroscience, Edeniste has revolutionized the perfumery industry by combining active wellbeing fine fragrances with their innovative Lifeboost® active essences. These essences have undergone rigorous physiological testing and have been proven to improve emotional wellbeing.

Through extensive research utilizing scientific methodologies such as fMRI, EEG analysis, biosensors tests, and saliva tests, Edeniste, alongside leading neuroscientists at the forefront of olfactory research, has identified specific olfactive molecules that directly impact an individual’s olfactory pathways and limbic system. For the first time in the fine fragrance industry, Edeniste has expertly fused these molecules, supported by over 35 years of research, with the expertise of world-renowned perfumers and the esteemed Japanese fragrance house Takasago. The result is a stunning collection of Eau de Parfums and exclusive active essences known as the “Lifeboost®,” which will be previewing exclusively at Harrods.

Founder Audrey Semeraro, driven by a passion for both science and fragrances, has spent the past four years dedicated to bringing together these two worlds. Inspired by her father, a nuclear scientist, and her mother, a model for Nina Ricci, she aspired to bridge the gap in the fragrance industry by addressing the need for emotional wellbeing. Working closely with Takasago’s R&D teams and perfumers, Audrey Semeraro has turned her pioneering vision into reality.

Audrey Semeraro explains, “My goal has always been to bring emotional wellbeing to people, and when I delved into the fragrance industry, I realized that this need wasn’t being met. There was a clear market gap. Over the past four years, I have been committed to creating an entirely new and unique fragrance concept. Edeniste will be the first perfumes to feature active molecules, providing a ‘psycho-physiological effect’—in simpler terms, an emotionally uplifting fragrance experience. Edeniste is the result of guidance from world-leading neuroscientists and a remarkable partnership with Takasago, the fragrance house of emotions.”

Extensive research in neuroscience has demonstrated that emotional function in our brains is governed by a fronto-limbic loop, connecting limbic structures, such as the amygdala responsible for emotional reactivity, with the prefrontal cortex responsible for regulation. At Edeniste, the goal is to further advance research in evaluating the joint impact of these physiological and cognitive components. The brand believes that becoming aware of our inner selves and achieving balance with our outer selves is fundamental to achieving good physical and mental wellbeing.

Edeniste offers a holistic sensorial experience, encompassing the emotional response evoked by their fragrances and Lifeboost® active essences, as well as the luxurious aesthetic embodied in each meticulously designed flacon. Their unique shape, reminiscent of two round drops symbolizing nature and science, is elegantly crafted to fit within the palm of your hand, forming the number 8, a symbol of infinity. As Gabriel Lepousez aptly describes, Edeniste allows individuals to restore equilibrium to their internal moods through both conscious and unconscious pathways.

Collaborating with the industry’s most reputable noses, Aurelien Guichard of Takasago and Jerôme di Marino, Edeniste has formulated seven exquisite Eau de Parfums intended to regulate and rebalance stress levels. Each fragrance in the Edeniste range contains the active patented accord that has demonstrated a stabilizing effect on mood.

In addition to the fragrances, Edeniste offers its customers the opportunity to choose from six captivating Lifeboost® active essences, namely Happiness, Energy, Dream, Wellbeing, Relax, and Seduction. These essences are carefully crafted blends of olfactive molecules scientifically proven to enhance and stimulate specific areas of the brain.

As a new fragrance brand, Edeniste has already made a significant impact with its 12 fragrances launched in 2022. Collaborating with perfumers Aurelien Guichard and Jérôme di Marino, Edeniste demonstrates an unwavering commitment to pushing boundaries and creating unique olfactory experiences.