Eat. Sweat. Undress. brings together a team of passionate individuals on a mission to empower women and enhance their lives through a wide range of fitness, wellness, beauty, and fashion products and services. With a strong emphasis on building confidence and encouraging women to embrace their authenticity, we strive to be a trusted resource that offers a contemporary take on all aspects of femininity.

Our founder, Alexia P. Hammonds, with over 15 years of experience in the fitness, fashion, nonprofit, and beauty industries, identified a need for a platform that celebrates and supports women in feeling exceptional. Drawing from her expertise, she embarked on the journey of creating Eat. Sweat. Undress., a brand that empowers women to lead healthy, confident lives on their own terms.

At Eat. Sweat. Undress., we believe in the power of self-expression and self-care. Our products and services are carefully curated to foster a sense of self-assurance and bring out the best version of every woman. By blending fitness, beauty, and fashion, we aim to provide a unique and comprehensive experience that leaves an indelible mark on our customers.

As we embark on this incredible journey, we invite you to join us in embracing your beauty and potential. Through our morning rituals, invigorating sweat sessions, and intimate moments, we hope to inspire you to live unapologetically, seize every opportunity, and prioritize your well-being.

Eat. Sweat. Undress. is not only a brand, but also a movement. We invite you to be a part of this inspiring community as we work towards realizing our collective mission. Together, let’s create a world where women feel empowered, confident, and beautiful – one step at a time.

It’s important to note that while Eat. Sweat. Undress. is rooted in encouraging women to feel comfortable in their own skin, the statement that it is a fragrance brand with 5 perfumes launched in 2021 is inaccurate. Our brand goes beyond fragrance, encompassing various aspects of wellness, fashion, and beauty to support women in their journey towards self-discovery and empowerment.