Established in 1978 by Renzo Rosso, an Italian entrepreneur, Diesel is a renowned clothing brand that has gained prominence for its exceptional denim collection and fashion-forward lines of clothing and accessories targeted towards the youth demographic. Rosso’s vision for Diesel was to create a pioneering fashion house that would forge its own unique presence within the industry. Recognized as an instrumental force in the company’s success during its initial two decades, former Creative Director Wilbert Das played a pivotal role after assuming the position in 1988. Even though Das initially joined Diesel fresh out of fashion school with the responsibility of designing the men’s collection, his rapid ascent in the organization led to his promotion as Creative Director in 1993. Under Das’ expert guidance, the company’s fashion offerings and international marketing strategies flourished for almost two decades. During this period, Diesel introduced several product lines, including Diesel Black Gold (casual luxury goods), Diesel Kid, eyewear, lingerie, bags, accessories, and even perfumes. These remarkable offerings are distributed through a network of 5,000 retail outlets across the globe, which includes 300 stores carrying the Diesel brand name. After Das left the company in 2009, Bruno Collin assumed the role of Creative Director. Diesel has distinguished itself through its innovative marketing initiatives. Notably, the company is credited with being the first to promote its clothing through video games and even established an availability on the Playstation Home social gaming network. In collaboration with Marbert, Diesel launched its inaugural fragrance, a unisex scent simply named Diesel, in 1996. By partnering with L’Oreal in 2006, Diesel expanded its fragrance line, focusing on the young adult market consistent with their other products. The brand’s fragrances are noteworthy for their distinct packaging, exemplified by designs that resemble a fist (Only the Brave) and an industrial spray bottle (the Green series). As of now, the Designer Diesel fragrance collection includes an expansive range of 46 perfumes, with the earliest edition created in 1996 and the newest release from 2022. These fragrances bear the imprint of esteemed perfumers such as Nisrine Bouazzaoui Grillié, Shyamala Maisondieu, Louise Turner, Geza Schoen, Anne Flipo, Carlos Benaim, Annick Menardo, Jacques Cavallier, Thierry Wasser, Harry Fremont, Olivier Cresp, Fabrice Pellegrin, Arturetto Landi, Pascal Gaurin, Alienor Massenet, Olivier Polge, Pierre Wargnye, Nicolas Beaulieu, Nelly Hachem-Ruiz, Antoine Maisondieu, and Nathalie Feisthauer.
Loverdose Red Kiss, created by Diesel, is an exquisite fragrance tailored for women. Introduced in 2015, this alluring scent combines Amber Vanilla notes to deliver a captivating and sensual experience.…
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Fuel for Life Summer by Diesel is an exquisite fragrance that belongs to the Woody Aquatic family, specially crafted for men. This captivating fragrance was introduced to the market in…
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D by Diesel, developed by Nisrine Bouazzaoui Grillié, Shyamala Maisondieu, and Louise Turner, is an enticing aromatic fragrance designed for both women and men. This captivating scent is a recent…
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Sound Of The Brave, a fragrance crafted by Diesel, exudes a sense of confidence and courage. Introduced to the market in 2021, this woody aromatic scent is specifically formulated for…
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The Fuel for Life Denim Collection Femme by Diesel is a captivating fragrance, belonging to the Floral Fruity scent family, with a unique and modern twist. Introduced in 2011, this…
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Fuel for Life l’Eau by Diesel is an exquisite citrus fragrance designed for the sophisticated woman. This delightful scent made its grand debut in 2012, courtesy of the talented perfumer,…
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Fuel for Life l’Eau, created by Diesel, is an invigorating fragrance designed exclusively for women. Introduced in 2012 by the talented nose Fabrice Pellegrin, this scent offers a citrusy experience…
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Only The Brave Street by Diesel is a sophisticated and contemporary Woody Spicy fragrance specifically designed for men. Launched in 2018, this fragrance embodies the daring and confident spirit of…
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Only The Brave Street is a remarkable fragrance for men, crafted by Diesel. Launched in 2018, this fragrance showcases the expertise of perfumer Nelly Hachem-Ruiz. With its woody and spicy…
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Spirit Of The Brave, a remarkable creation from Diesel, presents an exquisite experience with its captivating Amber Woody fragrance specifically crafted for the discerning gentleman. This alluring scent made its…
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Zero Plus Masculine, created by the renowned brand Diesel, is an exquisite fragrance crafted exclusively for men. Introduced in the year 2003, this scent belongs to the Amber Woody family,…
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The Fuel for Life Denim Collection Homme by Diesel is an esteemed fragrance for men, belonging to the aromatic fougere category. It made its debut in 2011, capturing the hearts…
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Plus Plus Masculine, crafted by Diesel, is an exquisite fragrance designed specifically for men. This unique blend, launched in 1997, showcases the creative prowess of perfumer Arturetto Landi. Enveloping the…
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Fuel for Life Denim Collection Homme by Diesel is an exquisite fragrance for men that falls under the aromatic fougère category. This exceptional scent was first introduced to the market…
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Plus Plus Masculine by Diesel is an exquisite fragrance designed specifically for men. Introduced in 1997, this scent perfectly captures the essence of masculinity. Renowned perfumer Arturetto Landi skillfully crafted…
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Plus Plus Feminine by Diesel is an exquisite Amber Floral fragrance created specifically for women. It made its debut in 1997, with the talented Nathalie Feisthauer serving as the nose…
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Diesel Green Feminine, created by Diesel, is a captivating Floral Woody Musk fragrance designed specifically for women. Its exquisite blend of notes combines to create a truly unique olfactory experience.…
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Plus Plus Feminine by Diesel is an exquisite fragrance designed exclusively for women, characterized by its delightful blend of amber and floral essences. This sensational perfume was first introduced to…
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Diesel Green Feminine, created by the esteemed brand Diesel, is an enticing Floral Woody Musk fragrance designed specifically for the sophisticated woman. This exquisite fragrance was introduced to the market…
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Fuel For Life Spirit, created by Diesel, is an exquisite Amber Fougere fragrance exclusively designed for men. This invigorating scent made its debut in 2013 and was skillfully crafted by…
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Loverdose by Diesel is an exquisite fragrance for women, known for its captivating blend of amber and vanilla. This alluring scent was introduced to the market in 2011, with renowned…
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Only The Brave Music Animation by Diesel is an exquisite fragrance for men with an amber woody essence. It was introduced to the market in 2010, showcasing a unique and…
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The Diesel Green Masculine Special Edition, created in 2003 by fragrance expert Arturetto Landi, is a sophisticated Woody Aromatic scent designed exclusively for men. Combining a carefully selected blend of…
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Fuel For Life Spirit by Diesel is a captivating Amber Fougere fragrance curated specifically for men. This extraordinary scent made its debut in 2013, thanks to the exceptional craftsmanship of…
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The Diesel Fuel For Life Cologne for Women, developed by renowned perfumers Annick Menardo and Thierry Wasser, first hit the market in 2008. This Chypre Floral fragrance is specially crafted…
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Fuel for Life l’Eau, crafted by Diesel, is an exquisite Aromatic Aquatic fragrance designed exclusively for men. Its captivating scent was first introduced in 2012, leaving an everlasting impression. The…
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Diesel Green Masculine Special Edition is an exquisite Woody Aromatic fragrance designed exclusively for men. With its sophisticated blend of carefully selected notes, this fragrance offers a unique olfactory experience.…
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Only The Brave Captain America by Diesel is an exquisite fragrance designed specifically for men. It belongs to the Amber Woody fragrance family and was introduced in the year 2011.…
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Only The Brave Extreme, created by Diesel, is an exhilarating and robust amber woody fragrance designed exclusively for men. Its introduction to the market took place in 2016 under the…
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Fuel for Life Summer by Diesel is an exquisite fragrance that embodies the essence of summer. With its Floral Fruity notes, it is the perfect scent for women who want…
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