Renowned environmental lifestyle expert Danny Seo is introducing his inaugural fragrance, Reserve Global. Danny Seo is widely recognized for his dedication to a sustainable and eco-friendly way of life, which he terms “Simply Green.” With his extensive array of best-selling books, television shows, product lines, magazine columns, and enlightening lifestyle lectures, he has cemented his position as the foremost authority on contemporary, eco-conscious living in America. As the founder of the esteemed environmental organization Earth 2000, Danny Seo endeavors to empower individuals in adopting greener lifestyles. Furthermore, his line of environmentally sustainable home products enjoys widespread distribution throughout the United States.

Green lifestyle guru Danny Seo will spearhead the launch of an innovative beauty brand, aptly named Danny Seo Reserve, in 2013. Within our fragrance portfolio, esteemed designer Danny Seo boasts a collection of three exquisite perfumes. Since its inception in 2013, Danny Seo has been consistently delivering exceptional fragrance experiences to discerning clientele. Each fragrance within the collection is skillfully crafted by the prestigious perfumers at Firmenich, ensuring that every scent is a testament to the brand’s commitment to quality and luxury.