Dana is a renowned perfume brand that originated in Spain in 1932. It was founded by Javier Serra, a former executive of the Spanish perfume house Myrurgia. Shortly after its establishment, the company relocated to Paris. Inspired by the Greek mythology character Danae, who was renowned for her beauty, the brand was aptly named Dana. The logo of the company, a stylish depiction of a woman’s head, was designed by the talented Spanish artist Mariano Andreu.
Dana made its debut in the fragrance market with the launch of its iconic women’s oriental perfume, Tabu, created by the celebrated perfumer Jean Carles. This fragrance quickly gained popularity and has remained a timeless classic, consistently ranking among the top-selling perfumes. Tabu continues to be produced to this day.
During the 1930s and 1950s, Dana introduced several notable fragrances that became legendary in the industry. Some of these timeless scents include Canoe and English Leather for men, and Ambush for women.
In 1940, Dana relocated its operations to the United States due to the occupation of France by Germany. Over time, the company transitioned from producing prestigious fragrances to catering to the mass market. Additionally, Dana acquired the licenses for several classic perfumes originally created by other fragrance houses, such as Chantilly (originally produced by Houbigant), Love’s Baby Soft, and the other fragrances from the Love’s series (originally produced by Mem), as well as Toujours Moi (originally by Corday, then Max Factor).
In 1994, Dana was bought by Renaissance Cosmetics. However, following their bankruptcy in 1999, the brand was acquired by New Dana Perfumes, later renamed Dana Classics. Under their stewardship, Dana Classics has continued to produce many of the original Dana fragrances. They have also reintroduced updated versions of beloved fragrances from the past, including Heaven Scent and Toujours Moi, appealing to the modern preferences of fragrance enthusiasts.
Dana’s fragrance collection comprises an impressive range of 51 perfumes. With the earliest edition created in 1932 and the newest from 2016, the brand has a rich history of offering exquisite scents to its discerning clientele. Perfumers such as Jean Carles, IFF, Loc Dong, Ron Winnegrad, Benoist Lapouza, Patty Hidalgo, Patricia Bilodeau, Olivia Jan, Mathieu Nardin, David Apel, and Nathalie Benareau have collaborated with Dana to craft these captivating fragrances.
Toujours Moi, crafted by Dana, is an exquisite fragrance that belongs to the Amber Woody olfactory family, designed exclusively for women. This remarkable scent was introduced to the market in…
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Vetiver by Dana is an exquisite fragrance tailored specifically for men. Its introduction to the market took place in 2001, captivating discerning individuals with its timeless appeal. The scent opens…
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Love’s Soft Jasmin, created by Dana, is an exquisite floral fragrance designed for the sophisticated and elegant woman. This enchanting scent was introduced to the market during the early 2000s,…
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Classic Freesia by Dana is an exquisite floral fragrance crafted specifically for women. It made its debut in the year 1994, captivating the senses with its timeless appeal.
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Tabu Forbidden by Dana is an exquisite floral woody musk fragrance crafted exclusively for women.
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Love’s Rainforest, created by Dana, is an exquisite Floral Aquatic fragrance designed specifically for women. This captivating fragrance made its debut in 2010, blending the beauty of flowers with the…
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French Vanilla, crafted by the esteemed brand Dana, presents a captivating and alluring olfactory experience with its exquisite blend of amber and vanilla notes, specifically designed for the modern woman.…
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Chantilly Eau de Vie, a fragrance crafted by Dana, is an exquisite floral scent tailored specifically for women. This captivating fragrance made its debut in 2015, instantly leaving a lasting…
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Vetiver, crafted by Dana, is an exquisite fragrance designed specifically for the modern gentleman. This timeless blend made its debut in 2001, captivating the senses with its meticulously selected ingredients.…
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Love’s Soft Jasmin by Dana is a delightful floral fragrance designed exclusively for women. This exquisite perfume was introduced in the early 2000s, captivating the senses with its enchanting blend…
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Valor for Her, created by Dana, is an exquisite Floral Fruity fragrance specially crafted for women. This captivating scent was first introduced in 2015, embodying the essence of femininity and…
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Classic Freesia by Dana is an elegant and timeless floral fragrance created exclusively for women. Its exquisite blend of notes captures the true essence of freesia, embodying the delicate beauty…
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Love’s Heart Throb, created by Dana, is an exquisite fragrance that falls into the Floral Fruity Gourmand category, specifically catered to women. This enchanting scent made its debut in the…
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Ambush Original, created by Dana, is an exquisite Amber Fougère fragrance designed for sophisticated women. Its debut dates back to 1955, when it first captivated the senses with its alluring…
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Love’s Baby Soft, created by the esteemed perfumer Ron Winnegrad, is a captivating floral fragrance designed exclusively for women. Its origins date back to 1974, when it was first introduced…
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Tabu Romance, created by Dana, is a captivating fragrance crafted for women. Imbued with the essence of flowers and fruits, this exquisite scent was introduced in 2013.
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Incognito by Dana is an exquisite fragrance designed specifically for women, exuding an aura of allure and sophistication. Introduced to the market in 1992, this fragrance has stood the test…
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Black Lace by Dana is an exquisite floral fragrance designed exclusively for women. With its timeless elegance, Black Lace made its debut in the early 2000s and has since captivated…
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Tabu Segredos, created by Dana, is an exquisite amber fragrance designed specifically for women. Introduced to the market in 2013, this captivating scent combines a harmonious blend of top notes…
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Herbissimo Te Verde, created by Dana, is an exquisite fragrance specifically designed for the sophisticated male. Its introduction to the market dates back to 1996, when it captured the attention…
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Lutece by Dana presents itself as an exquisite amber floral fragrance curated specifically for women. This timeless scent was debuted in 1984 and continues to captivate discerning individuals with its…
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Totem, developed by Dana, is an exceptional Aromatic Fougere fragrance carefully curated for men. Its inception dates back to 2003 and it was skillfully crafted by renowned perfumer Benoist Lapouza.…
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White Chantilly, created by Dana, is an exquisite Amber Floral fragrance catered towards women. Originally introduced in 1995, this fragrance encompasses a timeless essence that resonates with the sophisticated modern…
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Tabu Rose, a fragrance developed by Dana, is a delightful and elegant floral scent specially designed for women. Its launch took place in the year 2015, adding a touch of…
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Love’s Heart Throb, crafted by Dana, is an exquisite fragrance for women that falls under the Floral Fruity Gourmand category. This delightful scent made its debut in the 2000’s, captivating…
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Tabu Rose, a fragrance created by Dana, is an exquisite floral scent designed specifically for the modern woman. Introduced to the market in 2015, Tabu Rose showcases the breathtaking beauty…
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