Dana

Dana is a renowned perfume brand that originated in Spain in 1932. It was founded by Javier Serra, a former executive of the Spanish perfume house Myrurgia. Shortly after its establishment, the company relocated to Paris. Inspired by the Greek mythology character Danae, who was renowned for her beauty, the brand was aptly named Dana. The logo of the company, a stylish depiction of a woman’s head, was designed by the talented Spanish artist Mariano Andreu.

Dana made its debut in the fragrance market with the launch of its iconic women’s oriental perfume, Tabu, created by the celebrated perfumer Jean Carles. This fragrance quickly gained popularity and has remained a timeless classic, consistently ranking among the top-selling perfumes. Tabu continues to be produced to this day.

During the 1930s and 1950s, Dana introduced several notable fragrances that became legendary in the industry. Some of these timeless scents include Canoe and English Leather for men, and Ambush for women.

In 1940, Dana relocated its operations to the United States due to the occupation of France by Germany. Over time, the company transitioned from producing prestigious fragrances to catering to the mass market. Additionally, Dana acquired the licenses for several classic perfumes originally created by other fragrance houses, such as Chantilly (originally produced by Houbigant), Love’s Baby Soft, and the other fragrances from the Love’s series (originally produced by Mem), as well as Toujours Moi (originally by Corday, then Max Factor).

In 1994, Dana was bought by Renaissance Cosmetics. However, following their bankruptcy in 1999, the brand was acquired by New Dana Perfumes, later renamed Dana Classics. Under their stewardship, Dana Classics has continued to produce many of the original Dana fragrances. They have also reintroduced updated versions of beloved fragrances from the past, including Heaven Scent and Toujours Moi, appealing to the modern preferences of fragrance enthusiasts.

Dana’s fragrance collection comprises an impressive range of 51 perfumes. With the earliest edition created in 1932 and the newest from 2016, the brand has a rich history of offering exquisite scents to its discerning clientele. Perfumers such as Jean Carles, IFF, Loc Dong, Ron Winnegrad, Benoist Lapouza, Patty Hidalgo, Patricia Bilodeau, Olivia Jan, Mathieu Nardin, David Apel, and Nathalie Benareau have collaborated with Dana to craft these captivating fragrances.

  • Main Activity: Fragrances

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Eau So Spectacular Dana

Eau So Spectacular by Dana is an exquisite fragrance tailored for women, harnessing the vibrant essence of citrus. Its inception dates back to the year 2016, showcasing the creative prowess…

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Eau So Glamorous Dana

Eau So Glamorous by Dana is an exquisite Amber Floral fragrance skillfully created for women. Its captivating scent was first introduced to the world in 2016. The mastermind behind this…

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Shades Dana

Shades by Dana is an exquisite Floral Aquatic fragrance designed for women who appreciate the finer things in life. This fragrance opens with a captivating blend of Mandarin Orange, Bergamot,…

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Timberline Dana

Timberline by Dana is a refined leather fragrance tailored specifically for the sophisticated modern man. Introduced in 1968, this timeless scent combines a blend of carefully selected ingredients to create…

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Tabu Red Heels Dana

Tabu Red Heels by Dana is an exquisite floral fragrance designed specifically for women. This luxurious fragrance made its entrance into the market in the year 2002.

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Tabu Red Heels Dana

Tabu Red Heels, created by Dana, is a captivating and alluring floral fragrance designed exclusively for women. This luxurious fragrance made its debut in 2002, captivating the hearts of numerous…

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Navy Dana

Navy by Dana is an exquisite Amber Floral fragrance crafted specifically for women. This timeless scent made its debut in 1990 and continues to captivate senses with its alluring composition.…

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20 Carats Dana

20 Carats by Dana is an exquisite Chypre Fruity fragrance specifically designed for the sophisticated modern woman. This timeless masterpiece was first introduced to the world in the year 1933,…

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20 Carats Dana

20 Carats by Dana is a sophisticated Chypre Fruity fragrance crafted exclusively for women. Its exquisite blend of notes evokes a timeless allure that captures the essence of femininity. First…

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Eau So Fabulous Dana

Eau So Fabulous, created by Dana, is an exquisite floral fragrance designed specifically for women. Introduced to the market in 2016, this scent was skillfully crafted by the talented nose…

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Eau So Fabulous Dana

Eau So Fabulous, a remarkable Floral scent designed exclusively for women, made its grand debut in the year 2016. Meticulously crafted by the talented nose of Patricia Bilodeau, this fragrance…

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Fetish Dana

Fetish by Dana is an exquisite floral fragrance designed specifically for women. This remarkable perfume was first introduced in 1997, showcasing the exceptional talent of the renowned perfume house, IFF.…

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Love’s Lemon Scent Dana

Love’s Lemon Scent, created by Dana, is a delightful citrus fragrance designed specifically for women. This refreshing scent was introduced to the market in the 1970s, captivating individuals with its…

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Dreams by Tabu Dana

Dreams by Tabu by Dana is an exquisite Floral Fruity fragrance designed for the modern woman. It first graced the market in 1995, promptly captivating hearts with its enchanting blend…

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Heaven Sent Dana

Heaven Sent by Dana is an exquisite Amber Floral fragrance created exclusively for women. It made its debut in the year 2001, leaving an enchanting trail wherever it is worn.…

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Eau So Fearless Dana

Eau So Fearless by Dana is an exquisite fragrance that combines warm amber and spicy notes to create a captivating experience for women. Introduced in 2016, this scent boasts a…

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California Dana

California, created by Dana, is an exquisite Chypre Floral fragrance designed exclusively for women. With its captivating blend of aromatic notes, California has been enchanting fragrance enthusiasts since its debut…

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Zig Zag Dana

Zig Zag by Dana offers an exquisite Floral Green fragrance designed specifically for women. This remarkable scent encompasses a harmonious blend of top notes including Tarragon, Basil, Amalfi Lemon, Orange,…

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Dreams by Tabu Dana

Dreams by Tabu, created by Dana, is an exquisite Floral Fruity fragrance designed exclusively for women. This captivating scent made its debut in the year 1995, leaving a lasting impression…

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Heaven Sent Dana

Heaven Sent by Dana is an exquisite amber floral fragrance crafted exclusively for women. Its debut took place in the year 2001, when it graced the world with its presence.…

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Musk Dana

Musk by Dana is an exquisite fragrance created specifically for men. It was first introduced in 2003, capturing the attention of discerning individuals. The top notes of this remarkable blend…

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Toujours Moi Dana

Toujours Moi, created by Dana, is a captivating fragrance for women that embodies the essence of amber and wood. This timeless scent first made its debut in 1995, captivating the…

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California Dana

California, created by Dana, is an exquisite Chypre Floral fragrance catered towards the discerning tastes of women. Its inception dates back to 1989, when it was first introduced to the…

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Classic Gardenia Dana

Classic Gardenia by Dana is an exquisite floral fragrance created specifically for women. This timeless scent was first introduced to the market in 1995, captivating wearers with its captivating and…

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Eau So Adorable Dana

Eau So Adorable, created by Dana, is an exquisite Floral Green fragrance designed specifically for women. This captivating scent made its debut in the year 2016, showcasing the exceptional talent…

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Love’s Rainforest Dana

Love’s Rainforest, a captivating fragrance designed for women, is the brainchild of Dana, a renowned name in the fragrance industry. With its unique blend of floral and aquatic notes, this…

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French Vanilla Dana

French Vanilla by Dana is an exquisite amber-infused vanilla fragrance designed specifically for the discerning woman. This timeless scent was initially introduced to the world in the year 1994, captivating…

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Ambush Dana

Ambush, created by Dana, is a captivating and luxurious fragrance designed specifically for women. With its launch in 1997, Ambush quickly became a sought-after scent for those seeking a unique…

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Tabu Flores Dana

Tabu Flores, created by Dana, is an exquisite Floral Woody Musk fragrance designed specifically for women. This captivating scent was first introduced to the market in 2006, captivating wearers with…

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Love’s Sugar Kiss Dana

Love’s Sugar Kiss by Dana is an exquisite Amber Vanilla fragrance specifically created for the modern woman. It was first introduced to the market in 2007, captivating fragrance enthusiasts with…

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