Based in Paris, CREED is a prestigious luxury fragrance company established in 1760. It holds the distinction of being the world’s only dynastic, privately held fragrance company, with ownership passed down from father to son for over 250 years. Serving royal houses and discerning customers alike, CREED has been a purveyor of exquisite fragrances throughout its long and illustrious history.
Today, CREED is led by Olivier CREED, the sixth generation of his family to helm the company. As the creator of some of its most popular scents, Olivier has proven to be an exceptional guide for the brand. Contributing to the artistry of CREED and poised to carry forward the legacy as the future head is his son, Erwin, the seventh generation of the family.
CREED was originally founded in London by James Henry CREED. In 1781, the firm received its first royal commission from King George III of England, who requested the creation of the fragrance Royal English Leather. In 1854, at the behest of Empress Eugenie of France, CREED relocated its operations to Paris. It was during this time that CREED crafted Jasmin Imperatrice Eugenie, a fragrance that remains in its offerings to this day. The brand also had the privilege of serving Empress Eugenie’s husband, Napoleon III. Notable clients of CREED during this era included Emperor Franz-Josef of Austria-Hungary, Empress Elisabeth (“Sisi”) of Austria, and Czar Nicholas II of Russia.
In recognition of its exceptional craftsmanship, CREED was appointed the “official supplier” to the British royal court by Queen Victoria in 1885. On behalf of her majesty, CREED created the scent Fleurs de Bulgarie, a captivating fragrance that continues to be available today. Queen Maria Cristina of Spain also bestowed the honor of supplier upon CREED through a royal order in the same year.
Throughout the 20th century, CREED continued to captivate royalty and influential figures alike. The Duke and Duchess of Windsor, as well as renowned politicians, became loyal patrons of the brand. Notably, Sir Winston Churchill was partial to CREED’s Tabarome, while Congressman John F. Kennedy, who would later become President, favored CREED’s Vetiver.
The allure of CREED extended beyond the realms of monarchy and politics, earning the brand a firm foothold in Hollywood. In 1956, Prince Rainier of Monaco commissioned CREED to create Grace Kelly’s wedding day fragrance, Fleurissimo. This marked the beginning of a long-lasting love affair between Hollywood and CREED.
In the late 20th and early 21st centuries, Olivier CREED, a master perfumer, conceptualized some of CREED’s most cherished fragrances. Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya, and Original Vetiver are among these beloved creations. Notably, the last two fragrances were developed in collaboration with Olivier’s son, Erwin CREED.
In 2005, CREED introduced Love In White, a fragrance that garnered attention from two First Ladies. Laura Bush, wife of former President George W. Bush, graciously received the first bottle of Love In White in 2005 and expressed her gratitude to CREED in a note sent from Paris. Michelle Obama, the following First Lady, is also known to be a wearer of this signature fragrance.
The year 2006 witnessed the launch of CREED Royal Ceylan, with the inaugural bottle presented to Kate Middleton. The same year, CREED introduced Original Santal, an opulent scent infused with royal Indian sandalwood, designed for both men and women. The fragrance received high acclaim, earning four out of five stars in a New York Times critique.
Inspired by Jacqueline Onassis, CREED unveiled Love In Black in 2008. In 2009, the brand introduced Acqua Fiorentina, a fragrance that evokes the spirit of Renaissance Florence. That same year also marked the debut of Sublime Vanille, the first offering in CREED’s Royal Exclusives collection-within-the-collection.
Marking its 250th anniversary in 2010, CREED celebrated by inaugurating its only U.S. store on Madison Avenue in Manhattan. Additionally, the company created Aventus, a fragrance deemed “mesmerizing” by The New York Times.
Looking ahead to 2011, CREED is set to launch Royal-Oud, a unisex fragrance enriched with luxurious oud extracted from Agarwood trees. The fragrance commands a higher price per ounce than palladium. Furthermore, CREED will expand its Royal Exclusives line with the introduction of Original Cologne and White Flowers.
For a comprehensive range of CREED’s offerings, please visit the official website at www.creedboutique.com. With a portfolio of 93 unique perfumes, CREED is a venerable name in the world of perfumery. Its commitment to exceptional craftsmanship and enduring elegance has solidified CREED as a revered institution spanning generations.
Royal Mayfair by Creed is a captivating fragrance that belongs to the Floral Fruity Gourmand category, appealing to both women and men. It made its debut in the year 2015,…
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Epicea, a creation by Creed, is a captivating Aromatic Spicy fragrance meticulously curated for the modern man. Initially introduced to the world in 1965, this timeless scent holds a special…
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Les Floralies by Creed is an exquisite floral fragrance designed especially for women. It made its grand debut in 2008, showcasing the impeccable craftsmanship of Olivier Creed and Erwin Creed,…
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Chevrefeuille, created by Olivier Creed, is an exquisite fragrance suitable for both women and men. This aromatic green scent was first introduced to the world in 1982, masterfully crafted to…
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Amalfi Flowers, a fragrance for women, was created by Olivier Creed in 2007. It falls under the Woody Aromatic category and offers a captivating blend of notes. The top notes…
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Aventus Oil by Creed is an exquisite fragrance designed specifically for men, belonging to the aromatic fruity fragrance category. This captivating scent was first introduced to the market in 2021,…
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Virgin Island Water by Creed is a captivating citrus fragrance suitable for both women and men. This exquisite scent made its debut in 2007, a testament to the timeless appeal…
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Jardin d’Amalfi, a creation by Creed, is an exquisite citrus fragrance that caters to both women and men. This fragrance made its debut in 2011, showcasing the skilled artistry of…
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Tubereuse Indiana, created by Olivier Creed, is an exquisite floral fragrance designed for women. Its timeless allure has captivated hearts since its initial introduction in 1980. Opening with the refreshing…
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Rose Imperiale, created by Creed, is an exquisite Amber Floral fragrance catered specifically for women. This captivating fragrance made its debut in 2016, enveloping the senses with its alluring notes.…
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Original Vetiver, a distinctive fragrance by Creed, exudes a captivating blend of woody and spicy accords, suitable for both women and men. Introduced in 2004, this refined scent was masterfully…
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Green Irish Tweed, a meticulously crafted fragrance for men, is a captivating blend of floral, woody, and musky notes. This timeless scent was introduced to the world in 1985, a…
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Millésime Impérial, crafted by Creed, is an exquisite fragrance embodying a harmonious blend of woody, floral, and musk elements suitable for both women and men. Initially introduced in 1995, this…
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Vetiver Geranium by Creed is an exquisite fragrance for men that belongs to the category of Woody Floral Musk scents. It was introduced to the market in 2014, having been…
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Cypres Musc, crafted by Creed, is an extraordinary fragrance in the Woody Chypre category, designed exclusively for men. This timeless masterpiece was initially introduced to the world in 1948, a…
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Creed’s Angélique Encens (2019) is an exquisite Amber Floral fragrance crafted specifically for women. It made its debut in 2019, captivating perfume enthusiasts with its alluring composition. This fragrance opens…
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Love in White for Summer by Creed is an exquisite floral fragrance created exclusively for women. Released in 2018, this captivating scent epitomizes the essence of summer. At its inception,…
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Imperatrice Eugenie, crafted by the esteemed House of Creed, offers a captivating floral experience for the discerning woman. Introduced to the world in 1862, this timeless fragrance was expertly composed…
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Creed’s Royal Water is an exquisite fragrance designed for both men and women, belonging to the Citrus Aromatic fragrance family. This illustrious scent made its debut in 1997 under the…
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Viking, a distinctive fragrance for men, created by Creed, exudes an alluring blend of woody and aromatic notes. Bursting onto the scene in 2017, this olfactory masterpiece was skillfully crafted…
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Windsor, created by the esteemed perfumery house Creed, is a sophisticated Woody Aromatic fragrance tailored exclusively for men. This refined scent was initially introduced to the world in 2009, with…
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Royal Ceylan, a fragrance masterpiece by Creed, offers a captivating experience for women. This remarkable scent was first introduced in 2006, crafted by the talented perfumers Olivier Creed and Erwin…
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Aventus 10th Anniversary by Creed is a captivating Chypre Fruity fragrance expertly crafted for men. This exceptional fragrance was launched in the year 2020 to commemorate a decade of excellence.…
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Vanisia, created by the esteemed fragrance house Creed, is a luxurious amber scent specifically formulated for women. This exquisite fragrance made its debut in 1987, under the skilled craftsmanship of…
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Vintage Tabarome by Creed is a refined Chypre fragrance crafted exclusively for men. Its origins can be traced back to its inaugural launch in 1875. This exquisite scent is the…
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Creed’s 250 Years Anniversary fragrance is a captivating Chypre Floral scent designed for both women and men. Introduced in 2011, this exquisite fragrance was crafted by the talented nose of…
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Bayrhum Vetiver, an exquisite fragrance crafted by Creed, is a delightful blend of woody and aromatic notes, suitable for both women and men. This remarkable fragrance was first introduced to…
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Cedre Blanc, a fragrance by Creed, is a captivating and versatile scent designed for both women and men. Introduced in 2014, this exquisite fragrance was skillfully crafted by perfumer Julien…
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Irisia, crafted by Creed, is an exquisite Floral Green fragrance designed exclusively for women. This timeless scent made its debut in 1968, a testament to its enduring allure. The master…
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Viking by Creed presents a captivating and sophisticated fragrance tailored for the modern man. Introduced to the market in 2017, this exceptional scent is the brainchild of renowned perfumer Olivier…
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