Based in Paris, CREED is a prestigious luxury fragrance company established in 1760. It holds the distinction of being the world’s only dynastic, privately held fragrance company, with ownership passed down from father to son for over 250 years. Serving royal houses and discerning customers alike, CREED has been a purveyor of exquisite fragrances throughout its long and illustrious history.
Today, CREED is led by Olivier CREED, the sixth generation of his family to helm the company. As the creator of some of its most popular scents, Olivier has proven to be an exceptional guide for the brand. Contributing to the artistry of CREED and poised to carry forward the legacy as the future head is his son, Erwin, the seventh generation of the family.
CREED was originally founded in London by James Henry CREED. In 1781, the firm received its first royal commission from King George III of England, who requested the creation of the fragrance Royal English Leather. In 1854, at the behest of Empress Eugenie of France, CREED relocated its operations to Paris. It was during this time that CREED crafted Jasmin Imperatrice Eugenie, a fragrance that remains in its offerings to this day. The brand also had the privilege of serving Empress Eugenie’s husband, Napoleon III. Notable clients of CREED during this era included Emperor Franz-Josef of Austria-Hungary, Empress Elisabeth (“Sisi”) of Austria, and Czar Nicholas II of Russia.
In recognition of its exceptional craftsmanship, CREED was appointed the “official supplier” to the British royal court by Queen Victoria in 1885. On behalf of her majesty, CREED created the scent Fleurs de Bulgarie, a captivating fragrance that continues to be available today. Queen Maria Cristina of Spain also bestowed the honor of supplier upon CREED through a royal order in the same year.
Throughout the 20th century, CREED continued to captivate royalty and influential figures alike. The Duke and Duchess of Windsor, as well as renowned politicians, became loyal patrons of the brand. Notably, Sir Winston Churchill was partial to CREED’s Tabarome, while Congressman John F. Kennedy, who would later become President, favored CREED’s Vetiver.
The allure of CREED extended beyond the realms of monarchy and politics, earning the brand a firm foothold in Hollywood. In 1956, Prince Rainier of Monaco commissioned CREED to create Grace Kelly’s wedding day fragrance, Fleurissimo. This marked the beginning of a long-lasting love affair between Hollywood and CREED.
In the late 20th and early 21st centuries, Olivier CREED, a master perfumer, conceptualized some of CREED’s most cherished fragrances. Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya, and Original Vetiver are among these beloved creations. Notably, the last two fragrances were developed in collaboration with Olivier’s son, Erwin CREED.
In 2005, CREED introduced Love In White, a fragrance that garnered attention from two First Ladies. Laura Bush, wife of former President George W. Bush, graciously received the first bottle of Love In White in 2005 and expressed her gratitude to CREED in a note sent from Paris. Michelle Obama, the following First Lady, is also known to be a wearer of this signature fragrance.
The year 2006 witnessed the launch of CREED Royal Ceylan, with the inaugural bottle presented to Kate Middleton. The same year, CREED introduced Original Santal, an opulent scent infused with royal Indian sandalwood, designed for both men and women. The fragrance received high acclaim, earning four out of five stars in a New York Times critique.
Inspired by Jacqueline Onassis, CREED unveiled Love In Black in 2008. In 2009, the brand introduced Acqua Fiorentina, a fragrance that evokes the spirit of Renaissance Florence. That same year also marked the debut of Sublime Vanille, the first offering in CREED’s Royal Exclusives collection-within-the-collection.
Marking its 250th anniversary in 2010, CREED celebrated by inaugurating its only U.S. store on Madison Avenue in Manhattan. Additionally, the company created Aventus, a fragrance deemed “mesmerizing” by The New York Times.
Looking ahead to 2011, CREED is set to launch Royal-Oud, a unisex fragrance enriched with luxurious oud extracted from Agarwood trees. The fragrance commands a higher price per ounce than palladium. Furthermore, CREED will expand its Royal Exclusives line with the introduction of Original Cologne and White Flowers.
For a comprehensive range of CREED’s offerings, please visit the official website at www.creedboutique.com. With a portfolio of 93 unique perfumes, CREED is a venerable name in the world of perfumery. Its commitment to exceptional craftsmanship and enduring elegance has solidified CREED as a revered institution spanning generations.
Sublime Vanille, a remarkable creation by Creed, embodies the essence of an Amber Vanilla fragrance that appeals to both women and men. Introduced in 2009, this exquisite scent was crafted…
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Fleurs de Bulgarie, crafted by Creed, is an exquisite floral fragrance designed exclusively for women. Launched in the year 1845, this timeless scent is the brainchild of Henry Creed Third…
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Aventus Cologne, developed by Creed, stands as a remarkable Aromatic Fruity fragrance exclusively designed for men. This captivating fragrance made its debut in the year 2018 under the creative guidance…
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Royal Delight by Creed is an exquisite amber fragrance carefully crafted for both women and men. It made its grand debut in 1993, showcasing the exceptional expertise of perfumer Olivier…
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Selection Verte, created by Creed, is an exquisite fragrance suitable for both women and men. Introduced in 1901, this timeless scent was expertly crafted by the renowned perfumer Henry Creed…
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Ambre Cannelle, created by James Henry Creed, is an exquisite fragrance designed for both women and men. Introduced in 1949, this Floral Fruity Gourmand scent showcases a harmonious blend of…
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Cuir de Russie, created by James Henry Creed, is a sophisticated Woody Aromatic fragrance designed exclusively for men. Its refined notes were first introduced to the world in 1953, and…
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Zeste Mandarine, created by the renowned fragrance house Creed, is a captivating Citrus Aromatic scent designed for both women and men. This exquisite fragrance was introduced to the market in…
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White Amber by Creed is an exquisite Amber Floral fragrance that is suitable for both women and men. This captivating scent first graced the market in 2017, and it continues…
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Acqua Fiorentina, a fragrance for women brought to life by the esteemed house of Creed, is a sophisticated and refreshing Floral Fruity blend. Introduced in the year 2009, Acqua Fiorentina…
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Sublime Vanille, created by Creed, is an exquisite unisex fragrance that embraces the alluring blend of amber and vanilla. This exceptional scent was introduced to the world in 2009 and…
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Creed Pour Enfants, a fragrance created by Creed, exudes a captivating blend of floral and fruity notes that cater to both women and men. Introduced to the world in 2015,…
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Ambre Cannelle, a creation by Creed, is an exquisite and versatile fragrance suitable for both women and men. With its launch dating back to 1949, this scent has stood the…
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Aberdeen Lavender by Creed is an exquisite Amber Fougere fragrance crafted for both men and women. This exceptional scent was introduced to the market in 2014 and is the creation…
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White Amber, a captivating fragrance by Creed, embodies the essence of timeless elegance for both men and women. Launched in 2017, it evokes an irresistible allure. Crafted by the talented…
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Original Santal, a remarkable creation by Creed, is a captivating Amber Woody fragrance that caters to both women and men. This exquisite scent made its debut in 2005, highlighting the…
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Himalaya, a fragrance for men by Creed, embodies the essence of an Amber Woody scent. This exquisite creation was first introduced to the world in 2002, a testament to the…
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Creed Pour Enfants, a fragrance created by the esteemed house of Creed, is a captivating scent designed for both women and men. This Floral Fruity composition was introduced to the…
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Royal Service by Creed is an elegant fragrance that falls under the Citrus Aromatic category, perfect for women seeking a refined scent. This exquisite fragrance made its debut in 2011,…
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Les Floralies by Creed is a captivating floral fragrance specifically curated for women. This exquisite fragrance made its debut in the year 2008, showcasing the exceptional craftsmanship of Olivier Creed…
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Fleur de The Rose Bulgare, crafted by Creed, is an exquisite fragrance that embodies the essence of a floral green aroma for women. Its timeless allure was introduced to the…
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Vintage Tabarome by Creed is an exquisite Chypre fragrance meticulously designed for the discerning gentlemen. First introduced to the world in 1875, Vintage Tabarome has since become a timeless classic…
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Royal Scottish Lavender by Creed is an exquisitely crafted Aromatic Fougere fragrance designed for both women and men. This remarkable fragrance was first introduced in 1856, a testament to its…
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250 Years Anniversary by Creed is an exquisite Chypre Floral fragrance crafted for both women and men. This timeless scent was gracefully introduced in 2011, showcasing the exceptional artistry of…
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Original Santal, crafted by the esteemed house of Creed, is an exquisite fragrance designed for both women and men. Its captivating blend of warm amber and woody notes creates an…
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Bayrhum Vetiver, crafted by the esteemed brand Creed, is an exquisite fragrance that captures the essence of both strength and elegance. Designed for both women and men, this Woody Aromatic…
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Royal Oud, a fragrance by Creed, is an exquisite Amber Fougere scent designed to captivate both men and women. This luxurious fragrance was introduced to the market in 2011, and…
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Cedre Blanc, created by the prestigious house of Creed, is a captivating fragrance suitable for both women and men. Introduced to the world in 2014, this scent was expertly crafted…
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Zeste Mandarine Pamplemousse, a fragrance crafted by Creed, offers a delightful citrus experience for both women and men. Introduced into the world in 1975, this scent bears the artistic touch…
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Irisia, a creation by Creed, is a charming Floral Green perfume specifically designed for women. This exquisite fragrance made its debut in the year 1968 and was masterfully crafted by…
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