Based in Paris, CREED is a prestigious luxury fragrance company established in 1760. It holds the distinction of being the world’s only dynastic, privately held fragrance company, with ownership passed down from father to son for over 250 years. Serving royal houses and discerning customers alike, CREED has been a purveyor of exquisite fragrances throughout its long and illustrious history.
Today, CREED is led by Olivier CREED, the sixth generation of his family to helm the company. As the creator of some of its most popular scents, Olivier has proven to be an exceptional guide for the brand. Contributing to the artistry of CREED and poised to carry forward the legacy as the future head is his son, Erwin, the seventh generation of the family.
CREED was originally founded in London by James Henry CREED. In 1781, the firm received its first royal commission from King George III of England, who requested the creation of the fragrance Royal English Leather. In 1854, at the behest of Empress Eugenie of France, CREED relocated its operations to Paris. It was during this time that CREED crafted Jasmin Imperatrice Eugenie, a fragrance that remains in its offerings to this day. The brand also had the privilege of serving Empress Eugenie’s husband, Napoleon III. Notable clients of CREED during this era included Emperor Franz-Josef of Austria-Hungary, Empress Elisabeth (“Sisi”) of Austria, and Czar Nicholas II of Russia.
In recognition of its exceptional craftsmanship, CREED was appointed the “official supplier” to the British royal court by Queen Victoria in 1885. On behalf of her majesty, CREED created the scent Fleurs de Bulgarie, a captivating fragrance that continues to be available today. Queen Maria Cristina of Spain also bestowed the honor of supplier upon CREED through a royal order in the same year.
Throughout the 20th century, CREED continued to captivate royalty and influential figures alike. The Duke and Duchess of Windsor, as well as renowned politicians, became loyal patrons of the brand. Notably, Sir Winston Churchill was partial to CREED’s Tabarome, while Congressman John F. Kennedy, who would later become President, favored CREED’s Vetiver.
The allure of CREED extended beyond the realms of monarchy and politics, earning the brand a firm foothold in Hollywood. In 1956, Prince Rainier of Monaco commissioned CREED to create Grace Kelly’s wedding day fragrance, Fleurissimo. This marked the beginning of a long-lasting love affair between Hollywood and CREED.
In the late 20th and early 21st centuries, Olivier CREED, a master perfumer, conceptualized some of CREED’s most cherished fragrances. Green Irish Tweed, Millesime Imperial, Silver Mountain Water, Spring Flower, Himalaya, and Original Vetiver are among these beloved creations. Notably, the last two fragrances were developed in collaboration with Olivier’s son, Erwin CREED.
In 2005, CREED introduced Love In White, a fragrance that garnered attention from two First Ladies. Laura Bush, wife of former President George W. Bush, graciously received the first bottle of Love In White in 2005 and expressed her gratitude to CREED in a note sent from Paris. Michelle Obama, the following First Lady, is also known to be a wearer of this signature fragrance.
The year 2006 witnessed the launch of CREED Royal Ceylan, with the inaugural bottle presented to Kate Middleton. The same year, CREED introduced Original Santal, an opulent scent infused with royal Indian sandalwood, designed for both men and women. The fragrance received high acclaim, earning four out of five stars in a New York Times critique.
Inspired by Jacqueline Onassis, CREED unveiled Love In Black in 2008. In 2009, the brand introduced Acqua Fiorentina, a fragrance that evokes the spirit of Renaissance Florence. That same year also marked the debut of Sublime Vanille, the first offering in CREED’s Royal Exclusives collection-within-the-collection.
Marking its 250th anniversary in 2010, CREED celebrated by inaugurating its only U.S. store on Madison Avenue in Manhattan. Additionally, the company created Aventus, a fragrance deemed “mesmerizing” by The New York Times.
Looking ahead to 2011, CREED is set to launch Royal-Oud, a unisex fragrance enriched with luxurious oud extracted from Agarwood trees. The fragrance commands a higher price per ounce than palladium. Furthermore, CREED will expand its Royal Exclusives line with the introduction of Original Cologne and White Flowers.
For a comprehensive range of CREED’s offerings, please visit the official website at www.creedboutique.com. With a portfolio of 93 unique perfumes, CREED is a venerable name in the world of perfumery. Its commitment to exceptional craftsmanship and enduring elegance has solidified CREED as a revered institution spanning generations.
Green Valley by Creed is an exquisite Chypre fragrance designed specifically for the modern man. This timeless scent was first introduced to the market in 1999, showcasing the exceptional talent…
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Asian Green Tea by Creed is a sophisticated fragrance designed for both women and men. Introduced in 2014, this citrus aromatic scent was skillfully crafted by perfumer Julien Rasquinet. The…
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Feuille Verte, an exquisite creation by Creed, is a captivating Chypre Floral fragrance that appeals to both women and men. Introduced to the world in 2006, this sophisticated scent was…
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Santal Imperial, a masterpiece in the Creed fragrance collection, exudes an irresistible blend of amber and woody notes specifically crafted for the refined gentlemen. Introduced in the timeless year of…
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Citrus Bigarrade, crafted by Creed, is a delightful fragrance suitable for both women and men. This invigorating scent was introduced to the world in 1901, showcasing the timeless artistry of…
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2000 Fleurs by Creed is an exquisite floral fragrance designed specifically for women. Its creation dates back to 2001, and the mastermind behind this captivating scent is none other than…
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Aventus, a fragrance for men crafted by Creed, falls under the category of Chypre Fruity scents. Its creation predates back to 2010, with the talented noses of Jean-Christophe Hérault and…
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Aventus, a distinguished fragrance for men, is a masterfully crafted Chypre Fruity scent. Its timeless appeal has captivated the senses since its introduction in 2010. The highly talented perfumers, Jean-Christophe…
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Baie de Genievre, created by Olivier Creed, is a remarkable Aromatic Green fragrance designed for both women and men. Its unique formulation blends the finest ingredients to create an alluring…
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Baie de Genievre, created by Olivier Creed, is an exquisite fragrance that blends aromatic green notes to captivate both women and men. Since its inception in 1982, this fragrance has…
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Vetiver by Creed is a sophisticated and alluring fragrance designed specifically for men. First introduced in 1948, this timeless scent showcases the incredible craftsmanship of the talented perfumer, Henry Creed…
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Vetiver, created by Creed, is an aromatic scent designed specifically for men. It belongs to the Woody Spicy fragrance family and was introduced to the market in 1948. The mastermind…
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Fantasia de Fleurs, created by Creed, is an exquisite Floral fragrance exclusively designed for women. Its timeless allure has captivated perfume enthusiasts since its introduction in 1862. The mastermind behind…
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Fantasia de Fleurs by Creed is an exquisite and captivating fragrance designed exclusively for women. Introduced to the market in 1862, this timeless scent exhibits a floral bouquet that is…
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Zeste Mandarine, created by prestigious fragrance house Creed, is an invigorating citrus aromatic scent designed for both women and men. It made its debut in the fragrance market in the…
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Aventus for Her, created by the renowned perfume house Creed, is a captivating Chypre Fruity fragrance catered specifically to women. This alluring scent was introduced into the market in 2016,…
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Aubepine Acacia, created by the renowned perfumer James Henry Creed, is an exquisite Floral Green fragrance tailored specifically for women. This captivating scent was first introduced to the world in…
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Spring Flower 2023, created by Creed, is an exquisite Floral Fruity fragrance designed for women. Representing a new addition to the fragrance world, Spring Flower 2023 was proudly introduced in…
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Wind Flowers by Creed is an exquisite floral fragrance exclusively designed for women. This captivating perfume was introduced to the market in 2021, showcasing the brilliant artistry of perfumer Olivier…
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Spring Flower 2023, created by the esteemed brand Creed, is an exquisite fragrance designed specifically for women. Embracing a floral fruity composition, this scent truly captivates the senses. It is…
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Love in Black, a fragrance for women designed by Creed, exudes an elegant and captivating floral essence. Launched in 2008, Love in Black was masterfully crafted by Olivier Creed and…
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Angelique Encens, created by Creed, is a captivating Amber Floral fragrance meticulously designed for women. This timeless creation made its debut in 1933, showcasing the unparalleled expertise of renowned perfumer…
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Love in Black, crafted by the renowned perfumers Olivier Creed and Erwin Creed, is a sophisticated floral fragrance designed specifically for women. Its exquisite blend of notes was carefully selected…
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Verveine Narcisse, a distinguished creation by Creed, is a captivating Woody Chypre fragrance that caters to both women and men. Introduced to the world in the 1970s, Verveine Narcisse encompasses…
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Royal English Leather, a distinguished creation by Creed, envelops both men and women in a captivating Leather fragrance. This timeless scent was first introduced in the year 1781, showcasing the…
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Fleurs de Bulgarie, created by Henry Creed Third Generation and Pierre Bourdon, is a remarkable floral fragrance for women. This distinctive scent was first launched in 1845 and has since…
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Aventus Cologne, created by the prestigious house of Creed, is an exquisite aromatic fruity fragrance designed specifically for men. This remarkable scent made its debut in the year 2018, with…
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Royal Delight, a fragrance created by Creed, offers a captivating blend of amber for both women and men. Its introduction into the market took place in the year 1993, with…
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Cuir de Russie, crafted by Creed, is an exquisite Woody Aromatic fragrance designed specifically for men. It first graced the market in 1953, and the master perfumer responsible for its…
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Zeste Mandarine by Creed is an exquisite fragrance designed for both women and men, offering a refreshing blend of citrus and aromatic notes. This remarkable fragrance made its debut in…
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