Coty, Inc. is a renowned beauty brand that was founded by François Coty in 1904. François Coty, originally known as Joseph Marie François Spoturno and hailing from Corsica, relocated to Paris and adopted the more French-sounding name of François Coty, with “Coty” serving as a variation of his mother’s maiden name. Initially working as a secretary, Coty pursued a study of perfumery under a local pharmacist. This marked the beginning of his ambitious mission to revolutionize the fragrance industry, which had seen little innovation since the 19th century.
In 1904, Coty introduced his first fragrance, La Rose Jaqueminot, which quickly propelled him to millionaire status. Coty’s expertise extended beyond perfume creation and encompassed the art of marketing fragrances as well. One of Coty’s famous quotes encapsulates his approach: “Give a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in its taste, ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.” Uniting a captivating fragrance with elegant packaging became a distinguishing feature of Coty’s brand. For instance, La Rose Jacqueminot was presented in a striking Baccarat bottle. Coty recognized the significance of offering a beautiful and luxurious product, such as perfume, in an equally alluring package. In collaboration with ceramic artist and jeweler Rene Lalique, Coty designed ornate bottles and adorned them with gilded labels in the Art Nouveau style for his early creations, including L’Origan.
Coty stood out as one of the innovative pioneers in marketing perfume to middle-class and working-class women by packaging fragrances in smaller and more accessible bottles. This strategy proved immensely successful and played a pivotal role in transforming perfume from an exclusive luxury for the wealthy into an international mass-market product. Coty’s expansion continued as the company acquired factory space, allowing them to regulate the entire production process on a large scale. In addition to fragrances, Coty extended their product range to include cosmetics, with their Air Spun powder remaining on the market to this day.
One notable Coty creation, introduced in 1917, was Chypre, a fragrance that inspired an entire olfactory family. Named after the island of Cyprus in French, Chypre’s innovative blend of oakmoss, labdanum, and bergamot captured the hearts of consumers and served as a catalyst for numerous best-selling fragrances from other companies, including Guerlain’s Mitsouko. Expanding their footprint globally, Coty established an American division post-World War I, alongside subsidiaries in the United Kingdom and Romania. However, a bitter divorce and the Wall Street Crash of 1929 significantly diminished François Coty’s fortune.
In 1934, François Coty passed away, leading his ex-wife Yvonne to sell the Coty brand to pharmaceutical company Pfizer in 1963. This transaction prompted a strategic shift, with Coty fragrances predominantly marketed through drug stores and mass retailers until the early 1990s. In 1992, ownership of the company transferred to Joh. A. Benckiser GmbH, setting the stage for a new era of Coty’s success in the fragrance industry. Presently, Coty operates under two divisions: Coty Beauty and Coty Prestige, offering fragrances spanning various price points through nearly 40 distinct brands.
With 110 perfumes in our fragrance base, Coty remains a venerable perfume house, spanning from its earliest edition in 1905 to the most recent release in 2021. Coty’s fragrances have been crafted in collaboration with esteemed perfumers such as Philippe Roques, Christophe Raynaud, Vincent Roubert, François Coty, Jean-Pierre Weil, Sophia Grojsman, Bernard Chant, Ann Gottlieb, Carlos Benaim, Henri Robert, Harry Fremont, Coty, Firmenich, and Daphné Bugey.
Crossmen Ascot, a scent crafted by the renowned brand Coty, embodies the essence of masculinity with its distinctive amber fragrance designed exclusively for men.
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Gravity Zero, crafted by Coty, stands as an exquisite aromatic fragrance specially formulated for the refined gentleman.
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Imprevu by Coty is an exquisite fragrance crafted for women, classified as a Woody Chypre scent. Its initial introduction to the world took place in 1965, making it a timeless…
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Roots Uniscent by Coty is an exquisitely crafted Aromatic Spicy fragrance suitable for both women and men. It opens with a refreshing blend of Pear Leaf, Mandarin Orange, and Bergamot…
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Aspen For Men, a creation by Coty, is a distinctive Aromatic Fougere fragrance meticulously crafted for the modern man. Arriving on the scene in 1989, this fragrance has stood the…
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Ex’cla-ma’tion Star, a fragrance created by Coty, combines the elements of a Floral Woody Musk to offer an exquisite experience for women. This captivating scent was introduced to the market…
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Stetson Rich Suede, crafted by Coty, is an exquisite fragrance for men that falls into the Woody Chypre category. This refined scent was first introduced to the market in 2008,…
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Raw Vanilla, brought to you by Coty, is an exquisite fragrance designed specifically for men. Its distinct blend of notes evokes a sense of sophistication and allure. The top notes…
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La Voce Renee Fleming by Coty is an exquisite Amber Floral fragrance designed exclusively for women. Introduced in 2008, La Voce Renee Fleming captures the essence of elegance and sophistication.…
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Masumi by Coty is an exquisite Chypre Floral fragrance that exudes elegance and femininity. Introduced in 1967, Masumi captivates the senses with its harmonious blend of carefully selected notes. Opening…
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Crossmen St. Andrews by Coty is an exquisite fragrance for men that falls under the Citrus Aromatic category. This timeless creation was introduced to the market in 2002, showcasing Coty’s…
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Ghost Myst by Coty is an exquisite Floral Aquatic fragrance created exclusively for women. This captivating scent first graced the market in the year 1995, leaving a lasting impression on…
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Wild Musk, created by the renowned fragrance house Coty, is an exquisite Amber Floral fragrance exclusively designed for women. This timeless scent first captivated the senses when it was introduced…
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Vanilla Fields Winter by Coty is an exquisite Amber Floral fragrance designed specifically for sophisticated women. This timeless scent was first introduced to the world in 1993, capturing the essence…
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Chypre, created by Coty, is an exquisite fragrance designed specifically for women. With its inception dating back to 1917, this timeless scent was crafted by the renowned nose, Francois Coty.…
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Emeraude, created by Coty, is an exquisite Chypre Floral fragrance designed exclusively for women. This luxurious scent was first introduced to the world in 2004, captivating hearts and making a…
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Preferred Stock by Coty is an exquisite Amber Fougere fragrance tailored especially for the sophisticated modern man. Originally introduced in 1990, this timeless scent elegantly combines a harmonious blend of…
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Chanson de Vie, created by Coty, is an exquisite Floral Fruity fragrance catered to women. This remarkable scent was first introduced in 1999, captivating wearers with its delicate combination of…
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Vanilla Fields, an exquisite fragrance for women, is masterfully crafted by Coty. Launched in the year 1993, this remarkable scent embodies the rich and warm essence of amber-infused vanilla. At…
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Stetson All American, crafted by Coty, is an exquisite fragrance designed for the sophisticated man. This aromatic spicy scent made its grand debut in 2009, captivating the senses with its…
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l’Effleur by Coty is a luxurious floral fragrance crafted specifically for women. Its enchanting blend of delicate floral notes exudes elegance and sophistication. This timeless scent, meticulously created by the…
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Route 66 by Coty is an exemplary fragrance classified as an Amber Fougere, specially crafted for the sophisticated and refined gentlemen. This timeless scent made its debut in the year…
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Toujours L’Aimant by Coty is an exquisite floral fragrance designed for the sophisticated woman. It gracefully made its debut in the year 2000, capturing the essence of timeless femininity and…
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L’Aimant by Coty is a sophisticated Floral Aldehyde fragrance designed specifically for women. This timeless scent made its debut in 1927, showcasing the skillful craftsmanship of perfumer Vincent Roubert. The…
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Stetson Caliber, crafted by Coty, is an exquisite aromatic spicy fragrance specifically designed for the sophisticated modern man. Its captivating essence was first introduced in 2014, establishing itself as a…
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A’Suma, a fragrance by Coty, embraces the warm and inviting combination of amber and spice, tailored specifically for women. With its introduction to the market in 1934, A’Suma has stood…
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Chanson d’Air by Coty is an exquisite floral fragrance crafted specifically for women. This timeless scent made its debut in the 1990s, captivating the hearts of fragrance enthusiasts ever since.…
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