Coty, Inc. is a renowned beauty brand that was founded by François Coty in 1904. François Coty, originally known as Joseph Marie François Spoturno and hailing from Corsica, relocated to Paris and adopted the more French-sounding name of François Coty, with “Coty” serving as a variation of his mother’s maiden name. Initially working as a secretary, Coty pursued a study of perfumery under a local pharmacist. This marked the beginning of his ambitious mission to revolutionize the fragrance industry, which had seen little innovation since the 19th century.
In 1904, Coty introduced his first fragrance, La Rose Jaqueminot, which quickly propelled him to millionaire status. Coty’s expertise extended beyond perfume creation and encompassed the art of marketing fragrances as well. One of Coty’s famous quotes encapsulates his approach: “Give a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in its taste, ask a reasonable price for it, and you will witness the birth of a business the size of which the world has never seen.” Uniting a captivating fragrance with elegant packaging became a distinguishing feature of Coty’s brand. For instance, La Rose Jacqueminot was presented in a striking Baccarat bottle. Coty recognized the significance of offering a beautiful and luxurious product, such as perfume, in an equally alluring package. In collaboration with ceramic artist and jeweler Rene Lalique, Coty designed ornate bottles and adorned them with gilded labels in the Art Nouveau style for his early creations, including L’Origan.
Coty stood out as one of the innovative pioneers in marketing perfume to middle-class and working-class women by packaging fragrances in smaller and more accessible bottles. This strategy proved immensely successful and played a pivotal role in transforming perfume from an exclusive luxury for the wealthy into an international mass-market product. Coty’s expansion continued as the company acquired factory space, allowing them to regulate the entire production process on a large scale. In addition to fragrances, Coty extended their product range to include cosmetics, with their Air Spun powder remaining on the market to this day.
One notable Coty creation, introduced in 1917, was Chypre, a fragrance that inspired an entire olfactory family. Named after the island of Cyprus in French, Chypre’s innovative blend of oakmoss, labdanum, and bergamot captured the hearts of consumers and served as a catalyst for numerous best-selling fragrances from other companies, including Guerlain’s Mitsouko. Expanding their footprint globally, Coty established an American division post-World War I, alongside subsidiaries in the United Kingdom and Romania. However, a bitter divorce and the Wall Street Crash of 1929 significantly diminished François Coty’s fortune.
In 1934, François Coty passed away, leading his ex-wife Yvonne to sell the Coty brand to pharmaceutical company Pfizer in 1963. This transaction prompted a strategic shift, with Coty fragrances predominantly marketed through drug stores and mass retailers until the early 1990s. In 1992, ownership of the company transferred to Joh. A. Benckiser GmbH, setting the stage for a new era of Coty’s success in the fragrance industry. Presently, Coty operates under two divisions: Coty Beauty and Coty Prestige, offering fragrances spanning various price points through nearly 40 distinct brands.
With 110 perfumes in our fragrance base, Coty remains a venerable perfume house, spanning from its earliest edition in 1905 to the most recent release in 2021. Coty’s fragrances have been crafted in collaboration with esteemed perfumers such as Philippe Roques, Christophe Raynaud, Vincent Roubert, François Coty, Jean-Pierre Weil, Sophia Grojsman, Bernard Chant, Ann Gottlieb, Carlos Benaim, Henri Robert, Harry Fremont, Coty, Firmenich, and Daphné Bugey.
Eau Masumi by Coty is an exquisite fragrance crafted specifically for women, offering a perfect blend of floral, woody, and musky notes. Introduced to the market in 1993, Eau Masumi…
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Ex’cla-ma’tion Play by Coty is a captivating Floral Fruity fragrance expertly crafted for the modern woman. Its refined and alluring scent was originally introduced to the world in 2003. At…
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Roots Spirit Woman, created by Coty, is an exquisite fragrance designed for the modern woman.
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Stetson Black, created by Coty, is an exquisite Woody Spicy fragrance designed specifically for the sophisticated gentleman. Introduced to the market in 2005, this fragrance boasts a captivating blend of…
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Roots for Her, a fragrance designed specifically for women, embodies a sophisticated blend of floral, woody, and musky notes. Introduced to the market in 1998, this unique scent by Coty…
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Avatar by Coty is a captivating and sophisticated fragrance designed exclusively for men. Introduced in 1997, this exquisite scent belongs to the Aromatic Spicy fragrance family.
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Toujours Masumi, created by Coty, is a captivating fragrance designed exclusively for women. Its enchanting blend of floral and fruity notes makes it a timeless choice for those seeking a…
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Pret a Porter, created by Coty, is an exquisite Amber Floral fragrance designed specifically for the confident and sophisticated woman. Its debut took place in 1996, captivating the senses with…
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Chanson d’Eau, crafted by Coty, is an exquisite fragrance that caters to the refined tastes of women. This remarkable scent was introduced to the world in the year 1995, captivated…
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Exclamation Flirty by Coty is an enchanting Floral Fruity fragrance designed exclusively for women.
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Emeraude Parfum, crafted by the renowned perfumer Francois Coty, is an exceptional amber fragrance designed exclusively for women. Since its introduction in 1921, it has gained a reputation for its…
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L’Origan by Coty is an exquisite floral fragrance created exclusively for women. Since its introduction in 1905, this perfume has captivated individuals with its timeless elegance and alluring scents. The…
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Emeraude by Coty is an exquisite amber fragrance designed exclusively for women. Its exceptional creation dates back to the year 1921, spearheaded by the esteemed nose, Francois Coty himself. This…
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Aspen Discovery, created by the renowned brand Coty, is an exquisite Aromatic Fougere fragrance designed specifically for men. With its unique blend of ingredients, Aspen Discovery captivates the senses and…
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Aspen Discovery by Coty is an exquisite fragrance for men, classified as an Aromatic Fougere. It was introduced to the market in the year 2001, captivating the senses with its…
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Nuance by Coty represents an exquisite floral aldehyde fragrance curated specifically for women. It made its grand debut in the year 1975, captivating the olfactory senses with its timeless allure.…
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Sand & Sable, crafted by Coty, is an exquisite floral fragrance designed exclusively for women. This timeless scent made its debut in the year 1981, captivating individuals with its enchanting…
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Nuance by Coty is an exquisite Floral Aldehyde fragrance carefully crafted for women. With its timeless elegance, Nuance first made its debut in 1975, capturing the hearts of many discerning…
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Sand & Sable is an exquisite floral fragrance meticulously crafted for women. Esteemed for its timeless appeal, this fragrance was first introduced to the world in 1981 by Coty, a…
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Mellow Musk, created by Coty, is an exquisite fragrance that falls under the Floral Fruity Gourmand category, specially designed for women. This captivating scent was first introduced to the market…
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Nokomis, created by renowned fragrance house Coty, is an exquisite Amber Floral scent designed exclusively for women. Unveiled to the world in the year 1997, Nokomis showcases a harmonious blend…
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Jacq’s by Coty is an exquisite fragrance designed exclusively for men, characterized by its aromatic and spicy essence. With a history dating back to the 1980s, Jacq’s has been a…
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Les Muses, created by Coty, is an exquisite fragrance belonging to the Amber Floral category, designed specifically for women. This captivating scent was introduced to the market in 1986, and…
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Mellow Musk, a creation by Coty, is an exquisite Floral Fruity Gourmand fragrance designed exclusively for women. This timeless scent first graced the market in the year 1993.
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Jasmin De Corse, created by Coty, is a captivating fragrance designed exclusively for women. With its rich history dating back to its launch in 1906, Jasmin De Corse has continued…
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Nokomis, a fragrance exclusively designed for women, is a mesmerizing blend of Amber and Floral notes. Crafted by Coty, a distinguished perfumery brand, Nokomis was introduced to the market in…
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Stetson Country by Coty is an exquisite fragrance for men, exuding the essence of a Woody Chypre aroma. This remarkable scent was meticulously introduced to the market in the year…
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Jacq’s by Coty is an exquisite fragrance designed specifically for men, offering a blend of aromatic and spicy notes that captivate the senses. Introduced in the vibrant era of the…
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