Choix, the exclusive fragrance collection launched at Esxence 2018, embodies the essence of waiting and the fulfillment of desires. It represents a rediscovery of deep ancestral bonds and the revival of stories lost in time, brought back to life in all their grandeur. The Choix collection surprises with unexpected accords that gift the skin an extraordinary sensorial experience. It embodies the quintessence of perfumery tradition, showcased in five exquisite compositions crafted with refined raw materials and meticulous attention to detail.

Beyond being a mere olfactory experience, the Choix collection invites you on an immersive adventure into a world of sensual perception. It creates a symbiotic connection, establishing a sense of belonging and empowerment, allowing you to make choices fearlessly and wholeheartedly. Inspired by a captivating tale of an alchemist from the Middle East, it transports you to the realm of aromas, where the fragrance becomes a powerful seducer, forever choosing you as its companion in life’s journey, merging spirit and matter in an eternal and alluring embrace.

Choix represents the pursuit of beauty, epitomizing the magnificence of oriental perfumery. It symbolizes profound harmony that transcends time and borders. It is the evolution of inspirations, emerging from a tapestry of memories and emotions. Choix carries echoes of ancient traditions, securely guiding the passionate hands of the master perfumer to tame the raw materials and transform them into liquid ethereal power. It is a message encapsulated in a bottle, brought to life and cherished in its enigmatic wonder. The bottle itself is a rare and precious artifact, adorned with amber shades that magnify warm reflections, while the delicately crafted golden metal tassel resembles a jewel caressing a feminine neckline, captivating dreams and thoughts. It is an unpredictable treasure awaiting to be unveiled, an irresistible allure for the most discerning connoisseurs.

Designer Choix has curated six exceptional perfumes in their fragrance base. Since its inception in 2018, the brand has continuously evolved, with the latest fragrance edition launched in 2023. The creative prowess of the renowned nose, Luca Gritti, is responsible for the captivating aromas that define each fragrance in the Choix collection.