The Chantal Thomass brand was established by Paris-born fashion designer, Chantal, in 1975. Prior to that, in the 1960s, Chantal had launched her first ready-to-wear brand called Ter et Bantine. Setting herself apart from convention, Chantal incorporated unique fabrics like wax clothing, flannelette, and Lurex mesh into her designs. Her bohemian sense of style attracted notable figures of the time, including Brigitte Bardot.

By founding her own fashion house focused on lingerie, Chantal Thomass ignited a revolution in women’s undergarments. Her vision was to use lace and delicate, transparent fabrics to both conceal and reveal the female form. Chantal’s signature style was characterized by its boldness and audacity, empowering women to embrace their sexuality rather than hide it. Her seductive, sensual, and beautifully crafted lingerie offered a touch of luxury to women.

The brand’s inaugural boutique opened its doors, and the first fashion show was organized in 1976. Chantal Thomass established a presence at the Galleries Lafayette and a showroom at 100 rue du Cherche-Midi in Paris. Initially specializing in lingerie and hosiery, the brand expanded its product range in the 1980s to include carpets, furniture, and stationery. In 1998, the brand was acquired jointly by Sara Lee and Dim. This partnership led to the brand’s offering being expanded to include glasses and umbrellas through special licensing agreements.

March 2002 marked the launch of the brand’s first fragrance, named after Chantal Thomass. The brand gained visibility through lingerie and beachwear press shows in Paris, as well as the opening of new boutiques in Paris, Kiev, and Moscow. In 2005, Chantal Thomass became part of the Dim Brands Apparel Group, selling its textile branch. The house then embarked on the launch of nightwear, stationery, candles, pens, eyeglasses, and showcased its lines at Maison et Objet. Successful partnerships were established with AGR/Createur d’Univers and JCD Creations/THG. 2009 witnessed the brand’s entry into the cosmetics industry with a line developed in collaboration with Nivea. Additionally, the brand demonstrated its embrace of new technologies by creating iPhone protection shells and other accessories in collaboration with ModeLabs. Several new fragrances, including an updated version of the original perfume, Eau de Toilette Chantal Thomass, were introduced.

A significant milestone for the company occurred in 2011 when the Chantal Thomass brand joined the Groupe Chantelle. Today, products from the Chantal Thomass brand are available in 18 countries worldwide and can be found in fashion shows and boutiques. Each item brings a touch of glamour and luxury to every woman. Designer Chantal Thomass has contributed eight perfumes to our fragrance base, with the earliest edition dating back to 2002 and the most recent being from 2020. Perfumers Christophe Raynaud and Alexandre Illan collaborated with the brand in creating these fragrances.