Established in Stockholm, Sweden, in 2006, Byredo is a luxury brand that exudes a commitment to excellence, crafting all of its products within the country. Renowned for its fine fragrances, the company offers an extensive range of items, including perfumes and home fragrances, body care products, and accessories. Byredo prides itself on the ability to transform memories and emotions into tangible, immersive experiences.

The founder of Byredo, Ben Gorham, has an intriguing background with an Indian mother and a French-Canadian father. Growing up in Sweden and Canada, his deep fascination with scents flourished during his adolescence, thanks to his profound respect for their influence. After graduating from the School of Arts in Stockholm, Gorham serendipitously crossed paths with perfumer Pierre Wulff, who would play a vital role in helping him bring his olfactory visions to life. Presently collaborating with esteemed perfumers Olivia Giacobetti and Jerome Epinette, Gorham draws upon his own fragrant memories and personal experiences to curate Byredo’s predominantly unisex fragrances.

Each Byredo perfume is inspired by evocative locations, emotions, or specific aromas associated with them. For instance, the feminine fragrance Palermo pays homage to the vibrant city of Palermo in Sicily, while Bal d’Afrique draws inspiration from the allure of 1920s Paris and its fascination with African culture, art, and music. Gorham’s ingenious and distinct approach to fragrance design breathes life into each creation, favoring simplicity and carefully avoiding excessive notes that may conflict. Choosing fragrances characterized by fewer notes, he firmly believes that their purpose is essential.

Byredo remains dedicated to its pursuit of perpetual creativity, continuously cultivating timeless, inspirational, and meaningful products that deeply resonate with individuals and enrich their lives. Operating from a standalone boutique in Stockholm and various concessions worldwide, this esteemed brand caters to the tastes of niche perfume enthusiasts. Byredo fragrances can be found at exclusive department stores and boutiques, such as Liberty’s in London and Barney’s in the United States, where they consistently rank as top sellers. While Byredo primarily focuses on unisex fragrances, it has also introduced select creations specifically tailored for women and men.

Byredo’s commitment to redefining luxury and fragrance has propelled it to remarkable acclaim within the realms of fashion and beauty. The brand thrives on recognition for its founder’s distinct style and connections to the worlds of fashion and art. Currently boasting an impressive assortment of 73 perfumes in its fragrance base, Byredo continues to captivate aficionados. Cognizant of the brand’s vibrant heritage, each fragrance embodies the collaborative efforts of esteemed perfumers Benjamin Gorham and Jerome Epinette, resulting in an exquisite olfactory journey.