Since 1984, a special place dedicated to the art of perfume has resided in the vibrant heart of Milan’s rive gauche: via Brera 6, home to the renowned shop ‘Profumo’. This historical establishment offers a delightful collection of exquisite fragrances curated by talented “noses,” who are true artists in the world of scent. Drawing inspiration from the essence of the city, a line of modern and contemporary fragrances was born, uncompromising in their commitment to quality. These perfumes, expertly crafted by highly skilled master perfumers, possess a remarkable longevity, compositional balance, and an abundance of precious raw materials. They evoke immediate emotions that only the enchantment of scent can awaken.

Milan, a city in perpetual transformation, is a captivating blend of timeless heritage and future-oriented dynamism. Uniquely vibrant, it exudes boundless energy and fertile ideas, constantly reinventing itself not only in its urban landscape but also in the lives and habits of its inhabitants. The words of Italian poet Antonio Centanin, known as Aldo Nove, capture the essence of Milan: “Because, they live here. Because here is Milan. It is almost Milan. And everyone is there. Because in Milan, there are many things. All those that are not in other places. They’re there. The things. That’s why people go to Milan.” Everyone is drawn to Milan for its vibrant happenings. The fashion, the lifestyle, and the evolving collective consciousness make Milan a trendsetter. This city unveils its treasures to those with an attentive and patient eye. Behind many façades in the city center lie hidden courtyards and enchanting gardens, steeped in history and allure. From Leonardo’s Vineyard to Villa Necchi Campiglio, Milan’s streets invite you to traverse through time, revealing architectural marvels of diverse styles: Lombard Romanesque, Renaissance Gothic, seventeenth-century Baroque, Milanese Neoclassical, Liberty, 20th-century Rationalism, and the futuristic skyline of the City Life skyscrapers and Unicredit Tower. Milan encompasses all this and so much more.

Brera, a captivating historic district, serves as a bridge between the past and the future, an ideal thoroughfare connecting the spires of the iconic Duomo, a traditional symbol of Milan, to the vertical forest, a testament to sustainable architecture and a modern emblem of the city. It is within this inspiring setting that brera6perfumes came to life. This brand draws inspiration from the identity and rich history of Brera and Milan, weaving themes and narratives that manifest into captivating olfactory compositions. The brand’s packaging depicts an imaginary map of the city, intersected by a striking red diagonal line, mirroring Brera’s famous road axis. The perfumes themselves exemplify clean lines, elegance, and quality, with a touch of minimalist sobriety that is emblematic of our collaboration with highly esteemed perfumers, Luca Maffei and Maurizio Cerizza. Proudly bearing the “made in Italy” stamp, brera6perfumes presents a collection of seven exceptional fragrances that embody the very essence of Milan’s spirit. This fragrance house is relatively new, with its earliest edition dating back to 2018 and its latest creation unveiled in 2019, cementing its commitment to artistic innovation and olfactory excellence.