Bex London Ltd. is a newly established niche company that has introduced a unique concept known as “urban fragrance” to the city of London. Their line of four fragrances draws inspiration from different locations and is creatively labeled with corresponding zip codes, including iconic areas such as Hampstead Heath and West End.

Founded in 2012 by Rebecca Goswell in London, Bex London has quickly made a name for itself in the fragrance industry. With a range of 6 perfumes in their collection, Bex London offers a diverse selection of scents to cater to various preferences.

The brand prides itself on its commitment to quality and innovation. Collaborating with renowned perfumers Francois Robert and Azzi Glasser, Bex London has successfully crafted fragrances that captivate the senses and stand out in the market.

Since their inception, Bex London has consistently evolved and expanded their offerings. With their earliest edition dating back to 2012 and the newest released in 2014, the brand continues to create captivating fragrances that resonate with their discerning clientele.