Benetton, a renowned Italian luxury fashion brand, was established in 1965 by four siblings of the Benetton family. Recognizing the growing demand for vibrant and colorful clothing, the eldest brother Luciano Benetton ventured into the business by purchasing a knitting machine. This marked the inception of the company, as it released its inaugural collection of stylish sweaters, which were initially sold by Luciano from the rear of his bicycle. The sweaters gained significant popularity within the region, prompting Luciano to invite his sister Giuliana and his younger brothers Gilberto and Carlo to establish the Benetton Group, responsible for supervising the company’s operations.
In 1966, Benetton inaugurated its first physical store in Belluno, Italy. Within a remarkably short span of three years, the brand expanded its presence, opening a store in Paris. Throughout the 1970s, Benetton’s vibrant clothing collection gradually permeated markets worldwide, solidifying the brand’s global reach.
Benetton’s advertising strategy underwent a unique transformation during the 1980s. Departing from the conventional approach of showcasing their fashion products, the brand initiated the iconic “United Colors” ad campaigns. Developed and captured by Oliviero Toscani, these campaigns featured a series of controversial images intended to raise awareness about social and political issues. Noteworthy among these images were depictions of a man afflicted with AIDS, a newborn baby still covered in blood, death row inmates, and the battle-worn pants of a soldier who perished in the Bosnian war. Remarkably, these advertisements steered clear of any direct product promotion, with only subtle placement of the company’s logo to indicate their commercial nature. While Toscani retired from the Benetton campaigns in 2000, the brand’s commitment to controversy and social activism has carried forward into the 21st century. The 2011 “Unhate” advertisements, featuring images of world leaders engaged in provocative kisses, exemplify Benetton’s enduring dedication to generating thought-provoking discussions.
Today, under the Benetton Group, the brand showcases clothing collections for both children and adults, alongside the brands Sisley and Playlife. The company’s retail stores are established in 120 countries, effectively reaching a global clientele. Complementing its fashion offerings, Benetton collaborates with Selective Beauty to produce perfumes for adults and children. The fragrance line was first introduced in 1987, with the debut of Colors de Benetton for men and women. Impressively, the designer brand has since developed an extensive fragrance base, comprising 100 distinct perfumes. Esteemed perfumers such as Valerie Garnuch-Mentzel, Christophe Raynaud, Alain Astori, Beatrice Piquet, Alexandra Kosinski, Richard Herpin, Annick Menardo, Corinne Cachen, Alexandra Carlin, Emilie Bevierre-Coppermann, Olivier Pescheux, Nathalie Feisthauer, Bernard Ellena, Jimmy Studer, Nicolas Beaulieu, Alexandra Monet, Jordi Fernández, Violaine Collas, Pierre-Constantin Guéros, Sonia Constant, and Bérénice Watteau have contributed to the development of Benetton fragrances, spanning from the initial release in 1987 to the most recent addition in 2023.
Sisterland Yellow Peony, crafted by Benetton, is an exquisite Floral Fruity fragrance exclusively designed for women. This fragrance is a captivating creation that celebrates freshness and beauty. Sisterland Yellow Peony…
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United Dreams One Love 2019, created by Benetton, is an exquisite Citrus Gourmand fragrance exclusively crafted for women. This captivating scent was introduced in the year 2019, showcasing its modernity…
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Colors de Benetton Man Green by Benetton is an exquisite woody fragrance crafted exclusively for men. This captivating scent was introduced to the market in the year 2018. The top…
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United Colors of Benetton Woman, created by the iconic brand Benetton, is an exquisite Amber Floral fragrance crafted specifically for women. It made its grand debut in the year 2006,…
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Let’s Fly by Benetton is a sophisticated Woody Aquatic fragrance designed exclusively for men. This captivating scent was introduced in the year 2013, showcasing the exceptional talent of perfumer Corinne…
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Cumbia Colors Man, an exquisite creation by Benetton, is a remarkable fragrance designed specifically for men. This distinct woody scent was first introduced to the world in 2005, capturing the…
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Benetton Bianco, a creation by the esteemed fashion house Benetton, is an exquisite Floral Fruity fragrance curated exclusively for women. Unveiled in 2011, this fragrance exemplifies the brand’s dedication to…
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Colors de Benetton Woman Blue, created by the renowned brand Benetton, is an exquisite fragrance tailored specifically for women. This captivating scent made its debut in the year 2016, mesmerizing…
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B. Clean Energy by Benetton is an exquisite fragrance designed to captivate both women and men. This unique scent was introduced in 2002, and since then, it has become an…
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Colors de Benetton Woman Pink by Benetton is an exquisite Floral Fruity fragrance meticulously crafted for the modern woman. Introduced in 2016, this captivating scent opens with invigorating top notes…
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Colors de Benetton (Original) by Benetton is an exquisite amber fragrance crafted for women. It made its grand entrance into the fragrance world in the year 1987. The mastermind behind…
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Colors Man Black by Benetton is a sophisticated and alluring fragrance created specifically for men. This exquisite scent was introduced in 2019, captivating the senses with its unique blend of…
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Colors de Benetton Man Blue, created by the renowned brand Benetton, is an exquisite fragrance designed specifically for men. Introduced in 2018, this aromatic aquatic scent showcases a harmonious blend…
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B. United Jeans Man by Benetton is a sophisticated fragrance designed specifically for men. Introduced in 2007, this unique scent combines floral, woody, and musk notes to create an unforgettable…
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United Dreams One Love 2019 by Benetton is an exquisite fragrance tailored specifically for women who appreciate the delightful fusion of citrus and gourmand notes. This fragrance was introduced to…
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Colors de Benetton Woman Purple, created by the renowned fashion house Benetton, is an exquisite Chypre Floral fragrance specifically crafted for women. Introduced in the year 2017, this fragrance embodies…
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Let’s Fly by Benetton is an exquisite Woody Aquatic fragrance created exclusively for men. This exceptional fragrance made its debut in 2013 under the skillful direction of the renowned perfumer,…
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Cumbia Colors Man by Benetton is an exquisite woody fragrance designed specifically for the modern man. This fragrance was introduced to the market in 2005, showcasing its timeless appeal. The…
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Colors de Benetton Woman Holo, a captivating fragrance for women, exudes the essence of Floral Fruity notes. This exquisite scent was introduced to the world in the year 2020, crafted…
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Energy Woman by Benetton is an exquisite Floral Fruity fragrance crafted specifically for the modern woman. This captivating scent was initially introduced to the world in 2008, leaving a lasting…
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Benetton Pure Sport Men, crafted by the renowned brand Benetton, epitomizes the essence of a Woody Floral Musk fragrance designed exclusively for men.
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Colors de Benetton Man by Benetton is an exquisite amber fragrance designed exclusively for men. Opening with invigorating top notes of zesty lemon, aromatic lavender, spicy coriander, refreshing bergamot, and…
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United Dreams Live Free by Benetton is an exquisite Floral Fruity fragrance expertly crafted for women. It made its debut in 2014, with the talented perfumer Sonia Constant as the…
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Colors de Benetton Man Black Intenso, created by the renowned fashion brand Benetton, is an exquisite aromatic spicy fragrance designed exclusively for men. This exceptional scent was introduced to the…
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United Dreams Green Cactus For Her, crafted by the renowned Benetton brand, is an enchanting fragrance tailored for the modern woman. Introduced in 2023, this sensational scent marries the delicate…
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Benetton Hot by Benetton is a sophisticated amber fragrance suitable for both women and men. This timeless fragrance was introduced in 1997, offering a captivating blend of fragrant notes. At…
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United Dreams One Love, created by the renowned brand Benetton, is an exquisitely crafted fragrance that falls under the Floral Fruity category for women. This captivating scent was initially introduced…
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Fabulous Purple Violet by Benetton is an exquisite amber fragrance tailored for women. This luxurious scent made its debut in 2020, captivating scent enthusiasts with its distinct blend of notes.…
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The Essence of United Colors of Benetton Man, created by Benetton, is an exquisite fragrance designed specifically for men. Introduced in 2008, this aromatic fruity scent showcases the unparalleled expertise…
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United Dreams Stay Positive by Benetton is a captivating citrus fragrance designed exclusively for women. It made its grand entrance into the world of perfumery in 2014, instantly sparking an…
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