Founded in 2016 by Craig Hook, Be Soliflore emerged as a distinctive fragrance and fashion brand with a niche focus. Its primary objective lies in enhancing the essence of the skin, body, and surrounding environment through the melding of scent and emotion. This is achieved through three primary avenues: fragrance, skincare, and apparel. An innate appreciation for the individuality of their customers underpins Be Soliflore’s mission to deliver exceptional quality products while upholding transparency regarding their ingredients and commitment to sustainability.

Within the realm of fragrance, Be Soliflore is an exciting newcomer. Since its inception, the brand has already expanded its offering with three distinct perfumes, all introduced in 2019. Collaborations between Be Soliflore and esteemed perfumers Constance Georges-Picot, Esther Morales, and Arnaud Winter have resulted in captivating fragrances that promise to leave a lasting impression.