The noble lineage of the Baron Joe family traces its roots back to the 12th century, and their involvement in the perfume business has been a longstanding tradition. Despite not originating from a noble family themselves, the family adopted the Baron name as a surname, which presented various challenges during that era. Remarkably, Baron Joe served as the personal stylist to Robert Fitzroy, the illegitimate son of King Henry I of England. The family resided in Cardiff Castle, located in the heart of the Welsh city, which has since been converted into a hotel while preserving its historical significance.

Inspired by their rich heritage, one of Baron Joe’s descendants envisioned a revival of their illustrious family legacy by embarking on a new venture in the perfume industry. Initially, they commenced their operations on a modest scale by discreetly crafting private fragrances for prominent families across France and the United Kingdom. However, in 2010, Baron Joe boldly made a decision to establish their own perfumery house, collaborating with the finest French manufacturers renowned for their expertise in the field.

At the outset, the strategy entailed producing limited editions of perfumes, avoiding repetition to maintain an air of exclusivity. However, this approach clashed with the desires of their clientele, who yearned for more. Over time, the brand shifted its focus to meet the demands of their discerning customers. Today, Baron Joe is fully committed to the perfumery industry, boasting an initial collection of two catalogued fragrances, with a plethora of exciting offerings in the pipeline.

It is worth noting that the trademarks and logos affiliated with Baron Joe belong to reputable companies and manufacturers, and are used solely for the purpose of product and brand identification. The fragrance encyclopedia lists an impressive portfolio of five perfumes designed by Baron Joe, showcasing their mastery in this artistic domain.